Brand Manager

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  Brand Strategy & Planning

  
  
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    Develop and implement long-term brand strategies aligned with company goals.

  
  
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    Conduct market research and consumer insights to guide brand positioning.

  
  
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    Create annual brand plans with clear KPIs and growth targets.

  
  
  
  


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  Marketing & Communication

  
  
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    Lead integrated marketing campaigns across digital, print, and retail channels.

  
  
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    Oversee promotional materials and ensure alignment with brand guidelines.

  
  
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    Manage media planning and creative development with internal and external teams.

  
  
  
  


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  Product Development & Innovation

  
  
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    Identify new product opportunities and lead NPD (New Product Development) initiatives.

  
  
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    Collaborate with R&D and sales teams to launch new products effectively.

  
  
  
  


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  Performance Monitoring

  
  
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    Track brand performance metrics including market share, sales, and consumer feedback.

  
  
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    Monitor competitor activities and market trends to identify growth opportunities.

  
  
  
  


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  Stakeholder Collaboration

  
  
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    Work closely with sales, supply chain, and finance teams to ensure brand objectives are met.

  
  
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    Engage with external partners like agencies and distributors to amplify brand reach.

  
  
  
  

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  Masters or equivalent



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  minimum 8- 10 years in Brand handling FMCG experience preferable



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  Strong analytical skills and proficiency in market research tools.



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  Excellent communication, leadership, and project management abilities.



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  Creative mindset with a passion for consumer behavior and brand storytelling.

HQ- Guwahati or Kolkata

CTC- upto 14 LPA

Age- 35- 45 years