Brand Manager

About the Role:

We’re hiring a Brand Manager to lead the way in building a strong, consistent, and memorable brand presence. You’ll own everything from strategy to execution — driving campaigns, managing brand identity, and ensuring we stand out in the market.

Key Responsibilities:

• Brand Strategy & Positioning

Define and evolve the brand’s voice, values, and visual identity. Develop and execute short- and long-term brand roadmaps. Ensure brand consistency across all touchpoints — marketing, product, digital, packaging, and customer service.

• Campaign Management

Lead end-to-end brand campaigns — from ideation to launch. Collaborate with marketing, content, design, and product teams for 360° execution. Monitor KPIs (brand awareness, engagement, equity, etc.) and optimize strategy.

• Market & Consumer Insights

Analyze customer behavior, feedback, and competitor activity. Use data to drive decisions around messaging, placement, and targeting.

• Creative & Content Oversight

Approve visual and verbal content — ads, videos, packaging, social creatives. Maintain consistency in design, storytelling, and tonality.

• Internal Brand Evangelism

Educate internal teams on brand values and usage. Align sales, customer service, and product teams with branding efforts.

Requirements:

• 2+ years of brand marketing or brand management experience.
• Strong grasp of brand strategy, content, and storytelling.
• Experience in executing campaigns across digital and traditional platforms.
• Solid analytical skills — able to translate data into brand actions.
• Great communication and collaboration skills. Experience working with creative agencies.

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Experience:

• Content creation: 2 years (Required)
• Social media strategy: 2 years (Required)
• Product positioning: 2 years (Required)
• Campaign Management: 2 years (Required)

Work Location: In person