Brand Manager

Role Overview:

We are seeking an experienced and strategic Brand Marketing & Growth Manager to lead our

overall brand positioning, communication strategy, and performance-led growth initiatives. This

role is ideal for someone who understands the nuances of building a digital-first consumer

brand, has deep experience in crafting compelling narratives, and can leverage channels like

influencer marketing, content, and digital media to drive brand affinity and conversions.

Key Responsibilities:

1. Brand Strategy & Positioning

● Define and implement the overall brand marketing strategy, voice, and identity across all

touchpoints.

● Create campaigns that elevate brand perception, drive customer loyalty, and differentiate

us in a crowded D2C market.

● Partner with cross-functional teams to ensure brand consistency across product,

marketing, and customer experience.

2. Content & Communication Leadership

● Lead development of brand campaigns, storytelling frameworks, and messaging for

digital platforms, partnerships, and offline activations.

● Collaborate with creative teams, agencies, and internal stakeholders to produce content

that drives engagement and reinforces brand values.

3. Influencer & Partnership Marketing

● Build and oversee influencer marketing strategies to complement brand campaigns.

● Identify, onboard, and manage influencers and brand ambassadors who align with our

values and audience.

● Drive collaboration with external partners and co-branded initiatives.

4. Growth & Campaign Performance

● Monitor and analyze brand campaign performance across channels — digital, social,

influencer, and PR.

● Optimize content, channels, and strategies based on performance insights and audience

behavior.

● Own key KPIs such as brand awareness, engagement, share of voice, and customer

acquisition metrics.