Brand Manager

Brand Manager – EPIQ

Key Responsibilities:

Strategic Brand Partnerships

• Identify and develop strategic alliances with large brands across various sectors—including but not limited to lifestyle, technology, automotive, banking, F&B, cement, fashion, and consumer goods.
• Plan and execute co-branded experiences, in-theatre activations, and integrated campaigns that build brand value and amplify the EPIQ experience.
• Lead all stages of the partnership process: from ideation and outreach to execution and impact evaluation.

Studio Partnerships for Promotional Content

• Collaborate with production houses and film studios to create exclusive EPIQ-branded promotional content for major titles, including extended trailers, behind-the-scenes footage, and special previews.
• Position EPIQ as the preferred cinematic format for visually spectacular content, in the way global formats like IMAX do with big releases.

Event Planning and Brand Activations

• Plan and manage high-impact events at EPIQ theatres including screen launches, fan premieres, and branded experiences that drive excitement and attendance.
• Coordinate with theatre partners, creative teams, and vendors for smooth execution and alignment with brand standards.

Merchandise Strategy and Execution

• Develop and roll out EPIQ-branded merchandise for screen launches and marquee movie releases.
• Lead design, production, and distribution in collaboration with creative and production partners.
• Explore limited-edition co-branded merchandise with studios and consumer brands.

Social Media and Influencer Marketing

• Build and execute a content calendar for EPIQ’s social media platforms, promoting new launches, partnerships, and the in-theatre experience.
• Collaborate with influencers and creators who align with EPIQ’s brand values to drive awareness and engagement.
• Monitor performance metrics and optimise content for reach, relevance, and audience growth.

Industry Outreach and Technical Evangelism

• Build relationships with key film technicians such as cinematographers, directors, and producers to promote the use of EPIQ-friendly shooting methods, especially spherical lenses.
• Represent EPIQ within the film industry as a technologically advanced and filmmaker-friendly format.

Required Qualifications & Skills:

• 6–8 years of experience in brand management, strategic partnerships, or entertainment marketing.
• Prior experience in media, cinema, events, content, or lifestyle-focused industries is preferred.
• Proven ability to manage external relationships, lead cross-functional projects, and execute high-quality campaigns.
• Excellent written and verbal communication skills.
• A strong understanding of audience behaviour, content trends, and digital platforms.
• High attention to detail and a bias for action.

Preferred Qualifications:

• Experience in executing strategic brand alliances or partnerships, including partner identification, negotiation, and end-to-end execution.
• Prior exposure to working with film production houses or OTT platforms.
• Experience in influencer marketing and digital campaign management.
• Familiarity with cinema projection formats or the filmmaking process is a plus.
• A genuine passion for movies and theatrical storytelling.

Work Environment:

• This role will involve close coordination with marketing, operations, creative, and business development teams. Occasional travel to EPIQ theatre sites and partner meetings is expected.