Brand Manager

About the organization:

We are India's largest platform to discover and shop from independent brands and retailers. In a short period of time, we've scaled to amass an audience of over 4.5 million monthly active users and have over 100,000 businesses listed on our web and app platform. Our word of mouth-driven marketing and customer evangelism has made us one of the strongest consumer-tech plays in India. Behind all those great recommendations and products is a team that puts consumers and customers at the heart of their work. We believe in collective success, individual accountability and in delivering results. We've raised USD 7 Million from stalwart investors like Inventus India, Blume Ventures, Chiratae Ventures & Rajan Anandan to name a few.

Our Core Values: ·

Take Initiative

· Stay Authentic

· Value Differences

· Share Context, Not Opinions

· Set Audacious Goals

· Be determined In the decision, Fluid in Thought & Action

Working With:

Sales team across the geographies, brands/clients, graphic team, photo & video team, editorial team, the tech team

What to Expect:

If you are innovative, goal-oriented, strategic, and can work with teams to achieve targets, this role is for you

Job Responsibilities:

1. Build brand campaigns:

Conceptualizing and ideation of campaigns basis client brief, build creative strategy (video + amplification plans). Make campaign and content strategy decks.

2. Execution of campaigns:

Managing branded campaigns across LBB formats on web, app & social media based on client briefs ensuring high repeat rate

3. Client POC:

Client facing role which includes end-to-end coordination with clients and/or agency

4. Writing:

Concept writing for video and social media

5. Cross Team Alignment:

Work closely with the sales team for briefs & decks, video team for video execution, SM team for posts, graphics team for designs, finance team for PnL and vendor payments

6. Budgeting:

Manage PnL per campaign

7. Performance Ads:

Should have basic performance marketing knowledge to be able to work with the tech team to boost content for reach and engagement

8. Reporting:

Submit digital reports to close campaigns

Requirements:

1. Should have worked on branded content / content marketing for a minimum of 3 years

2. Platform understanding

3. Proficiency in English

4. Digital trends awareness

5. Agency or digital channel background preferred + event/workshop conceptualization & experience added benefit