Brand Manager

Key Responsibilities:

1. Brand Strategy & Development

• Formulate and execute strategic plans to boost brand awareness, equity, and

engagement across digital and traditional platforms.

• Conduct in-depth market research and consumer analysis to inform data-driven

brand strategies.

• Ensure Brand Guidelines are followed and consistent representation across all

touchpoints.

2. Campaign Management

• Design, launch, and track integrated Marketing campaigns.

• Collaborate with internal teams and external agencies to align messaging and

achieve timely delivery.

• Monitor KPIs and campaign effectiveness, adjusting strategies to optimize ROI.

3. Content Creation & Management

• Develop compelling and brand-aligned content for platforms such as social media,

websites, print, email, and ads.

• Lead moment marketing initiatives to capitalize on real-time trends and cultural

moments.

4. Market Analysis & Insights

• Continuously track market trends, customer feedback, and competitor activity.

• Generate insights and reports (MIS) to inform branding initiatives and results

thereof.

• Use data and analytics to refine messaging and brand positioning.

5. Cross-functional Collaboration

• Liaise with sales, design, and agency partners to integrate brand objectives across

departments.

• Ensure alignment of brand initiatives with broader business goals and marketing

objectives.

6. Event & Activation Management

• Plan and execute on-ground events, sponsorships, activations, and brand

engagement initiatives.

• Manage logistics, vendor coordination, and post-event evaluation.Role & responsibilities

Preferred candidate profile

• Bachelors degree in Marketing, Business Administration, or a related field. MBA

preferred.

• 3-7 years of relevant experience in brand management, digital marketing, media

planning or event management.

• Proficiency in tools like Canva or other design platforms is a plus.

Key Skills &Competencies:

• Strong passion for branding, marketing, and digital innovation.

• Excellent communication and interpersonal skills.

• Creative thinker with an analytical bend of mind.

• Highly organized with strong project management capabilities.

• Energetic, self-motivated, and deadline-oriented.

• Adaptable and able to thrive in a fast-paced environment.