Job
Description
Key Responsibilities: 1. Brand Strategy & Development Formulate and execute strategic plans to boost brand awareness, equity, and engagement across digital and traditional platforms. Conduct in-depth market research and consumer analysis to inform data-driven brand strategies. Ensure Brand Guidelines are followed and consistent representation across all touchpoints. 2. Campaign Management Design, launch, and track integrated Marketing campaigns. Collaborate with internal teams and external agencies to align messaging and achieve timely delivery. Monitor KPIs and campaign effectiveness, adjusting strategies to optimize ROI. 3. Content Creation & Management Develop compelling and brand-aligned content for platforms such as social media, websites, print, email, and ads. Lead moment marketing initiatives to capitalize on real-time trends and cultural moments. 4. Market Analysis & Insights Continuously track market trends, customer feedback, and competitor activity. Generate insights and reports (MIS) to inform branding initiatives and results thereof. Use data and analytics to refine messaging and brand positioning. 5. Cross-functional Collaboration Liaise with sales, design, and agency partners to integrate brand objectives across departments. Ensure alignment of brand initiatives with broader business goals and marketing objectives. 6. Event & Activation Management Plan and execute on-ground events, sponsorships, activations, and brand engagement initiatives. Manage logistics, vendor coordination, and post-event evaluation.Role & responsibilities Preferred candidate profile • Bachelors degree in Marketing, Business Administration, or a related field. MBA preferred. • 3-7 years of relevant experience in brand management, digital marketing, media planning or event management. • Proficiency in tools like Canva or other design platforms is a plus. Key Skills &Competencies: • Strong passion for branding, marketing, and digital innovation. • Excellent communication and interpersonal skills. • Creative thinker with an analytical bend of mind. • Highly organized with strong project management capabilities. • Energetic, self-motivated, and deadline-oriented. • Adaptable and able to thrive in a fast-paced environment.
