Brand Manager

About Licious

We are Licious, India’s most successful D2C food-tech brand, founded in 2015 by Abhay Hanjura and Vivek Gupta. From Bengaluru to 20+ cities, we delight over 32 lakh customers with the freshest meat and seafood, redefining the way India experiences food. At Licious, we’re not just selling meat - we’re building categories, driving innovation, and shaping cultural habits.

Think you have what it takes to be the magic ingredient in our recipe? Read on.

Role Purpose

As a Brand Manager at Licious, you will lead one of our core growth engines, driving brand and business strategy across categories. This is a high-impact role where you’ll own category-led brand building, craft sharp consumer propositions, and drive adoption, penetration, and loyalty. You are not just a custodian of the brand - you are a business builder, problem solver, and culture shaper.

What makes the role meaty?

• Lead category-led brand strategy and business growth across Licious’ core portfolios.
• Build sharp, insight-driven propositions that solve real consumer jobs and beat competition.
• Drive discovery, penetration, repeat, and loyalty through multi-channel education and trial engines.
• Own category health metrics and co-own business KPIs: penetration, frequency, attach rates, repeat, O2+ conversions.
• Develop and execute integrated campaigns (brand + performance) across ATL, digital, social, retail, content, and influencer.
• Shape packaging, naming, in-app merchandising, and customer journeys in partnership with product, design, and creative.
• Track, diagnose, and fix category performance while building long-term scale.
• Partner cross-functionally with category, insights, growth, creative, CRM, and retail ops to deliver results.

We hope that you have…

• 7–8 years of experience in consumer brand or category marketing (D2C or FMCG).
• A strong track record in category creation or scaling - with 0-to-1 launches or growth ownership.
• Business acumen and hunger to solve real market problems - not just make great ads.
• Deep understanding of Indian food culture, convenience triggers, and consumer decision-making.
• Bias for insights, rigor in planning, and ownership in execution.
• Passion for food, customer-centricity, and an entrepreneurial mindset.