Role Overview
We, at Kuku TV (India’s leading micro-drama platform), are looking for a dynamic, insights-driven Brand Manager to help strengthen Kuku TV’s brand as we work toward our vision of becoming the largest storytelling company in the world. This role will drive Kuku TV’s brand strategy and execution in line with company vision and growth goals, ensuring our stories build deep connection, recall, and enduring brand equity.
Key Responsibilities
- Drive Kuku TV’s brand strategy and execution
- Sharpen Kuku TV’s brand positioning, tone, and visual language, ensuring consistent brand representation across marketing, product, content, and partnerships
- Translate company priorities, content launches, and platform initiatives into clear, compelling brand narratives
- Identify brand-building opportunities, including integrations and partnerships, and execute insight-led, omnichannel campaigns to strengthen brand presence and recall
- Collaborate closely with content teams to build strong brands around shows, characters, and IPs, and support major launches with brand-led narratives and moments
- Work closely with cross-functional teams including Content, Marketing, and Social Media to deliver integrated campaigns
- Use audience insights, data, and KPIs to inform brand strategy and improve effectiveness
- Build and manage strong, long-term relationships with internal and external stakeholders to drive sustained and authentic brand engagement
Requirements
- 4–6 years of experience in brand marketing, preferably in OTT, media, entertainment, or consumer-tech companies
- Strong understanding of brand strategy, campaign planning, and storytelling
- Proven ability to manage multiple campaigns and stakeholders simultaneously
- High sense of ownership with a strong bias for execution
- Data-driven mindset with the ability to translate insights into action
What We’re Looking For
- Someone who thrives in fast-paced, dynamic environments
- Strong work ethic, accountability, and execution focus
- A balance of strategic thinking and hands-on campaign execution
- Passion for storytelling, entertainment, and building meaningful consumer brands
Why Join Kuku TV
- Opportunity to help shape the brand of India’s leading micro-drama and storytelling platform
- High-ownership role with meaningful impact and strong growth opportunities in a rapidly scaling company
- A rare opportunity to work at the intersection of media, entertainment, and consumer tech, where storytelling meets scale and impact
About KUKU
Founded in 2018, KUKU is India’s leading storytelling platform, offering a vast digital library of audio stories, short courses, and microdramas. KUKU aims to be India’s largest cultural exporter of stories, culture and history to the world with a firm belief in “Create In India, Create For The World”.We deliver immersive entertainment and education through our OTT platforms: Kuku FM, Guru, Kuku TV, and more. With a mission to provide high-quality, personalized stories across genres from entertainment across multiple formats and languages, KUKU continues to push boundaries and redefine India’s entertainment industry.🌐 Website: www.kukufm.com📱 Android App: Google Play📱 iOS App: App Store🔗 LinkedIn: KUKU📢 Ready to make an impact? Apply now!Skills: campaign planning,brand marketing,brand strategy
