Job
Description
Brand Manager - Franchise/licensing Vertical Overview The Brand Manager - Franchise Vertical plays a crucial role in developing and executing marketing strategies for the franchise business to ensure consistent brand positioning and revenue growth. They collaborate with cross-functional teams to drive brand initiatives and maintain brand standards across various franchise locations. Key Responsibilities Develop and execute strategic marketing plans to support the growth of the franchise network. Conduct market analyses to identify opportunities for brand expansion within the franchise vertical. Manage the brand positioning and messaging across all franchise locations. Collaborate with franchise partners to ensure brand compliance and consistency. Lead the development of franchise-specific marketing collateral and promotional materials. Monitor and analyze franchise marketing performance and implement improvements as needed. Provide guidance and support to franchisees on marketing-related initiatives. Ensure alignment of franchise marketing efforts with overall brand strategy and values. Participate in franchisee training and support programs related to marketing and branding. Collaborate with internal and external stakeholders to drive innovative marketing strategies for the franchise vertical. Manage the franchise marketing budget and allocate resources effectively. Stay updated on industry trends and competitive landscape within the franchise market. Drive new product or service launches within the franchise network. Act as a brand ambassador for the franchise vertical at industry events and conferences. Required Qualifications Bachelor's degree in Marketing, Business Administration, or related field. Proven experience in brand management, preferably within the franchise or retail industry. Demonstrated success in developing and implementing marketing strategies to drive business growth. Strong understanding of franchise operations and marketing dynamics. Excellent project management and organizational skills. Ability to collaborate effectively with diverse teams and external partners. Proficiency in market research and analysis techniques. Excellent communication and presentation abilities. Capability to thrive in a fast-paced, dynamic work environment. Proficiency with marketing analytics and performance measurement tools. Experience in budget planning and financial acumen. Strategic and innovative thinking with a focus on results. Knowledge of industry regulations and best practices in franchise marketing. Ability to travel as needed to franchise locations and industry events. Working Days: Monday to Friday Location - Mumbai, Santacruz West (Please apply only if you can relocate/work in preferred location) Thanks & Regards Rahul - Manager HRD Email - rahul.p@ftv.ind.in Call WhatsApp - 7977719548 linkedin Visit us for more details at www.fashiontv.com Skills: strategic planning,market analysis,brand development,marketing strategy,franchise,drive,events,management,positioning,teams,brand positioning,.com,analytics,brand strategy,licensing,agency development,franchising,real estate,restaurant marketing,beauty industry,health,wellness,nails,spa,gym,aesthetics,branding Show more Show less
