Brand Manager ( Consumer Durables Segment)

Designation:- Brand Manager

Reporting Authority:- VP-Sales/Management

Location:- Surat

Work Days:- Mon - Sat

Work Timings:- 10 am to 7:30 pm

build brand identity, drive sales, and expand market share

Key Responsibilities

• Brand Strategy & Development

  : Define brand positioning, messaging, and value proposition to differentiate the kitchenware products in the market. Manage brand identity, including logos, packaging, and marketing materials, ensuring consistency across all touchpoints.

• Brand Identity & Governance

Visual Standards:

Brand Voice:

Audit:

• Market Research & Analysis

  : Conduct consumer and market research to identify target demographics, trends, and competitor activities. Use data-driven insights to make informed decisions and optimize brand strategies.

• Marketing Campaigns

  : Plan, execute, and evaluate integrated marketing campaigns across various channels, including digital (SEO, PPC, email, social media), print, and trade shows/events.

• Product Management :

  Manage product portfolio. New product launch and map competitor landscape.

• Performance & Budget Management

  : Define and track Key Performance Indicators (KPIs), such as brand awareness, customer acquisition costs, and sales metrics, to measure campaign effectiveness. Manage and allocate marketing budgets efficiently to maximize ROI.

• BTL activations

  : collaborate with sales team and execute BTL activations. Track budgets and ROI.

• Stakeholder & Team Management

  : Collaborate with internal teams and external partners (agencies, vendors). Lead, mentor, and manage a team of marketing professionals to foster high performance and professional growth.

Essential Skills & Qualifications

• Education

  : A Master’s degree in Marketing, Business Administration, or a related field.

• Experience

  : Proven experience in brand management or marketing, preferably within the consumer packaged goods (CPG), home goods, or kitchenware industry, with a track record of developing successful strategies for ATL, BTL & Digital.

• Analytical Skills

  : Strong ability to analyse data, interpret market trends, and use metrics to provide decision-making data for the management.

• Creative Thinking

  : The ability to generate innovative and original ideas for campaigns and product positioning is crucial in a competitive market.

• Communication & Leadership

  : Excellent written and verbal communication skills, with the ability to lead cross-functional teams and present strategies to stakeholders effectively.

• Technical Proficiency

  : Familiarity with marketing software and tools, including CRM systems, Google Analytics, social media platforms etc.

• Adaptability

  : The capacity to adapt to changing market conditions and consumer preferences in a fast-paced environment.