Brand Manager

About the Company

Founded in 1953 in Hyderabad, Biological E is one of India’s first private biological product manufacturers

Today the company develops, makes, and supplies vaccines and therapeutics used in 100+ countries, with a portfolio that includes multiple WHO prequalified vaccines and USFDA approved generic injectables.

For more details, visit us www.biologicale.com

Portfolio: Acute Therapy & Brand Size: 40-50 Crores

Qualification & Experience

• B.Pharmacy + Full-Time MBA – Marketing or Pharma Management

• 3 to 6 Years of Product Marketing Experience in Pharma/Biotech Industry

Job Location:

About the Role & Responsibilities

• Development of marketing and promotional plans for products to support the end consumer’s need
• Ensuring marketing strategy implementation through sales force connect
• To work with cross-functional teams
• Market intelligence through Primary & Secondary research for building Patient Journey’s
• Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both
• Experience in understanding market research, including market trends, customer preferences, and competitor activities for strategic decision-making
• Proficiency in sales and marketing strategies, including customer relationship management, lead generation, sales forecasting, promotional campaigns and sales performance analysis.
• Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor analysis.
• SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.
• Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like a website or webinar series etc.
• Conducting meetings, CME’s and conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals.

Required Skills

• Strong scientific acumen and experience in brand and marketing strategy development.
• The role demands excellent communication skills and the ability to train and engage the sales force effectively.
• Proficiency in market research, competitor analysis and SWOT evaluation is essential.
• Candidates should have experience in cross-functional collaboration and digital marketing tools.
• Attention to detail and ability to multitask in a fast-paced environment.
• Analyse large datasets using Excel and other analytical tools to identify trends, patterns, & insights on Primary and Secondary Sales Analysis.