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Titan Company
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Brand Management Executive

Brand Management Executive

Titan Company

1 - 2 years

7 - 11 Lacs

India Bengaluru

Posted:1 week ago| Platform:

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Skills Required

searching brand strategy brand management sem seo digital marketing pr branding brand communication business development advertising market research sales marketing promotions campaigns atl marketing communication media planning btl events

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Requirements
Key Responsibility:

Cross-functional Collaboration & Agency ManagementPartner closely with internal teams (Digital, Brand, CRM, PR) and external agencies to ensure seamless execution and alignment with broader brand strategy.

Lead content planning for SEO campaigns, microsites, brand storytelling, festive campaigns, and influencer collaborations.

Reshape Tanishq\u2019s content pillars to be platform-first and audience-first\u2014designed to create pull-based engagement.

Translate category objectives into content formats that deliver both brand impact and discoverability

Lead editorial direction for campaign and category storytelling, balancing search trends, cultural relevance, and brand memory.

Develop a content brand book to ensure consistent and coherent brand messaging is delivered at every touchpoint- to guide all partner teams

3. SEO-First initiatives to enhance discoverability (On-page and Off-page SEO)Improve SEO hygiene and suggest methods to build the organic rankings and traffic of our website.

Drive end-to-end intent-based SEO targetingIdentify high-potential keywords across the funnel, define page goals, messaging, and tasks for each category.

Ensure keyword strategy ladders up to both brand and category goals across the TOFU, MOFU, and BOFU stages.

4. Website Content & Technical SEO Excellence

Collaborate with design and web teams to elevate blog and content experience via template revamps and better UX.

Continuously track and implement enhancements to title and description tags to improve click-through rates and search rankings.

5. Brand Integration across Content

Act as a custodian of the brand voice in all digital content \u2014 ensuring storytelling is not only SEO-smart but emotionally resonant and reflective of the brand's luxury positioning.

Translate campaign, category, and collection objectives into narratives that reflect brand meaning and customer aspirations across touchpoints.

6. Website & UX-Led Brand Expression

Drive improvements in the look and feel of blogs, microsites, and landing pages that reflect a high-design, editorial aesthetic consistent with Tanishq\u2019s brand universe.

Collaborate with creative, tech, and web teams to ensure every digital asset feels distinctive \u201CTanishq\u201D.

7. Performance Monitoring & Optimization

Set up analytics & reporting frameworks to track content performance across metrics such as traffic, bounce rate, CTR, keyword ranking, time-on-site, and more.

Monitor competitors to identify gaps, opportunities, and best practices.

Propose hygiene and innovative methods to increase Domain Authority and high-quality backlinks.

Work Experience

Deep understanding of SEO (technical + contextual), platform behaviors, and search-intent based planning.

Prior Content Experience1-2 years of content, SEO, SEM experience.

Deep brand understandingProven experience in translating a brand\u2019s ethos, design language, and positioning into digital content that\u2019s culturally resonant and relevant to the platform.

Zeal and curiosity to learn and grow.

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Brand Management Executive