Brand Management Executive

Key Responsibilities

• Support the execution of brand campaigns, product launches, and seasonal promotions
• Ensure consistent application of brand guidelines across digital, print, and physical touchpoints
• Collaborate with internal teams (design, content, sales, digital) to maintain brand consistency
• Monitor brand visibility and performance across social media, digital platforms, and traditional media
• Conduct competitor analysis, consumer research, and trend tracking to inform brand decisions
• Help create or review marketing content, packaging, and POS materials
• Coordinate with external agencies, vendors, and influencers for campaign delivery
• Assist in analyzing campaign performance and preparing brand reports
• Manage brand assets, image libraries, templates, and approval workflows

Requirements

• Bachelor's degree in Marketing, Business, Branding, Communications, or related field
• 13 years of experience in branding, marketing, or advertising (internships/projects for freshers)
• Strong communication and organizational skills
• A good eye for design and brand aesthetics
• Familiarity with marketing channels (digital, print, OOH, events)
• Proficiency in MS Office; familiarity with Canva, Adobe tools, or brand management platforms is a plus
• Detail-oriented with the ability to manage multiple projects under tight deadlines