Brand Executive

· Basic Purpose of the Position:

The objective of this position is effectively execute and manage all aspects of brand and project marketing. It would broadly encapsulate Above the line(ATL)/Below the line (BTL) marketing activities for leads and walkins generation, developing project specific promotion material like brochures / renders / animation, developing and managing web content, product and process innovation, competitive analysis, etc. along with on-site activities like ensuring pleasant & smooth customer experience at site offices.

· Role responsibilities:

· Developing project specific promotion material like brochures / renders / animation, developing and managing web content, product and process innovation, competitive analysis in conjunction with respective L1 executives/managers

· Execution of creative servicing to site & sales teams basis launch/sustenance communication calendar designed; Managing the Quarterly/Monthly/Weekly creative requirement calendar to ensure achievement of business goals and site led plans are being met.

· Co-ordinate with various media agencies and ensure timely release of the advertisement across print, digital, Radio, Outdoors – Hoardings, Pole Kiosks, Billboards, Posters etc.

· Collateral Development concept and sign-off (3d models, renders, Avs, VR…)

· Vendor management and co-ordination for execution/deployment of brand campaigns across site branding & outdoor, BTL, exhibitions and activations after doing recee and choosing best fit for projects. Fortnightly monitoring and corrections to be done.

· Execution of on-site / project events like CP meets / Customer / Employee meets/ Allotment Days / Exhibitions, etc. managing the end to end execution and experience.

· Ensure timely availability of the Project Promotion Material like Site Plans / Floor plans, Brochures, Fliers, Project models, etc. from the respective vendors.

· To be the custodian of on-site experience across all customer touch points ensuring consistency in brand experience across sites with upkeep and decorum in Marketing Office and Sample Apartment (MOSA).

· To be a critical part of Development of MOSAs coordinating with the projects, design, site team & vendors to have the same as per SnM requirement.

· Identifying avenues to drive sales through BTL channels including but not limiting to Societies, Corporates, Stores, Malls, Banks for driving walkins and bookings.

· Visiting competition and provide relevant inputs to the brand team regarding how the sample flat should look like, what necessary interiors specification are to be maintained.

· To optimise costs and have a pool of vendors for requirements related to printing, events, outdoors, BTL to work on multiple projects in parallel at tight deadlines.

Job Type: Full-time

Pay: Up to ₹35,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Morning shift
• Weekend availability

Ability to commute/relocate:

• Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Do you have experience in real estate industry?

Experience:

• Marketing: 1 year (Preferred)

Work Location: In person

Application Deadline: 10/07/2025