Brand Executive

Brand Strategy and Planning: Develop and implement comprehensive brand strategies to promote IIFL Finance`s image and values, in line with the company`s overall marketing objectives. Marketing Campaigns: Collaborate with internal stakeholders, such as sales, product, and operations teams to create impactful and innovative marketing campaigns that resonate with the target audience and reinforce the brand message. Brand Identity: Oversee the maintenance and consistency of the brand identity across all marketing collaterals, communication materials, and digital platforms. Market Research: Conduct market research and competitor analysis to gain insights into consumer preferences, market trends, and identify areas for brand improvement. Digital Marketing: Leverage digital marketing platforms, including social media, email marketing, and online advertising, to increase brand awareness and engagement. Content Development: Work on developing compelling and relevant content that aligns with the brand`s tone, values, and objectives. Brand Performance Measurement: Monitor and analyze key brand performance metrics, report on brand KPIs, and propose adjustments to enhance brand performance. Requirements Educational Background: Bachelors degree in Marketing or a related field. A post-graduate degree in marketing is a plus. Experience: Experience (typically 5-10 years) in brand management, marketing, or related fields, preferably in the financial services or related industry. Creative Skills: Demonstrated ability to think creatively and develop innovative ideas for brand promotions and marketing campaigns. Communication: Excellent written and verbal communication skills to effectively convey brand messages and collaborate with internal teams and external partners. Digital Proficiency: Familiarity with digital marketing platforms, social media, and online advertising. Team Player: Ability to work collaboratively within a team environment and effectively manage multiple projects and deadlines.,