Brand Director

Job Description

Chief Brand Officer Job Overview: - The Chief Brand Officer (CBO) is responsible for overseeing and managing the overall image, reputation, and perception of Emmvee. - The CBO ensures that the company's brand is consistently presented in a way that aligns with its values, goals, and market positioning. - This role involves strategic leadership, creative direction, and cross-departmental collaboration to grow brand equity and consumer loyalty. Key Responsibilities: - Define and lead Emmvees brand strategy, ensuring alignment with the company's vision and objectives. - Manage the brands voice, identity, and consistency across all touch-points, including digital, print, and experiential platforms. - Analyze consumer insights, market trends, and competitor strategies to shape branding decisions. - Collaborate with product development, sales, and marketing teams to integrate branding into product launches and promotions. - Develop and oversee all brand communications, campaigns, and partnerships. - Protect and manage the reputation of the brand in crisis situations. - Monitor and measure the effectiveness of branding strategies through KPIs and brand equity metrics. - Lead a team of brand strategists and designers, providing creative direction and ensuring brand adherence. Qualifications: - Bachelor's/Master's degree in Marketing, Communications, or a related field. - 4-8+ years of experience in brand management or a similar role. - Strong leadership, communication, and creative thinking skills. - Proven ability to build brand strategies that drive business growth. - Expertise in digital marketing and social media strategies. Key Skills: - Brand development and positioning - Creative direction - Strategic leadership - Strong analytical skills - Collaboration and cross-functional teamwork Show more Show less