We are seeking a visionary Brand Director to lead and elevate the AssetPlus brand across all initiatives, including AssetPlus Academy, Investor and Insurance Saathi. This role goes beyond design or communications - it requires building a cohesive brand system, ensuring every touchpoint reflects Integrity, Growth, and Excellence, and translating branding efforts into measurable business and trust outcomes.
The Brand Director will own brand strategy, creative direction, campaign storytelling, and brand health measurement while working closely with marketing, partnerships, PR, and product teams. This is a leadership role for someone who thrives at the intersection of strategy, creativity, and execution.
Key Responsibilities
1. Brand Strategy & Architecture
- Define and maintain the brand architecture for AssetPlus and sub-brands
- Establish positioning frameworks to differentiate AssetPlus while ensuring coherence across initiatives.
- Develop brand playbooks and guidelines for messaging, tone, and identity.
2. Creative Direction & Visual Identity
- Lead visual identity design across all digital and offline touchpoints.
- Build and manage brand asset libraries (logos, templates, campaign kits) for scalability.
- Oversee creative campaigns ensuring they are distinctive, consistent, and aligned with brand ethos.
3. Integrated Campaigns & Storytelling
- Conceptualize and execute high-impact brand campaigns (digital, offline, PR-driven).
- Build storytelling strategies around key launches, partnerships, and Big Bets.
- Own content and creative calendars, ensuring brand consistency across platforms.
4. Internal Brand Culture
- Embed brand values internally through communication, training, and culture-building.
- Ensure all teams, from business acquisition to partnerships, reflect brand ethos in interactions.
5. PR & Media Alignment
- Work with PR and leadership teams to synchronize media presence with brand strategy.
- Build brand kits, media kits, and narrative frameworks for external communication.
- Position leadership as thought leaders in MFD growth and investor education.
6. Digital Brand Experience
- Audit and optimize digital touchpoints (websites, ads, CRM flows, social media) for a unified brand experience.
- Partner with product and growth teams to ensure brand consistency across user journeys.
7. Measurement & Brand Health
- Define and track brand health KPIs (recall, sentiment, share of voice, NPS).
- Create brand dashboards linking brand-building to acquisition, retention, and engagement metrics.
- Report insights regularly to leadership and use them to refine campaigns.
8. Support for Strategic Initiatives
- Develop rapid brand frameworks for new pilots, experiments, and 0-1 initiatives.
- Ensure every experiment contributes to the larger AssetPlus brand story.
Ideal Candidate Profile
- 10+ years in brand management/strategy, preferably in fintech, SaaS, or high-growth consumer businesses.
- Strong mix of strategic thinking and creative instinct, with a portfolio of impactful campaigns.
- Experience leading cross-functional teams and agency partners.
- Comfortable with data-driven brand measurement and linking brand efforts to business impact.
- Passion for education, financial inclusion, and ecosystem building is a strong plus.
