Brand Director (DIGITAL MARKETING)

Industry & Sector:

Role & Responsibilities

• Define and own the end-to-end digital brand strategy and positioning across paid, owned and earned channels to increase awareness, consideration and preference in enterprise markets.
• Plan, launch and optimise integrated digital brand campaigns (paid social, search, programmatic, content, PR) aligned to business objectives and product GTM priorities.
• Lead creative and content strategy — brief agencies and internal teams, approve creative assets, and ensure consistent brand storytelling across touchpoints.
• Build and operate a brand measurement framework using brand lift, web analytics, funnel metrics and attribution to demonstrate impact and improve ROI.
• Manage marketing vendors and agencies, control media budgets, and allocate spend to maximize reach and efficiency while protecting long-term brand health.
• Hire, mentor and scale a high-performing on-site marketing team; establish OKRs, playbooks and cross-functional alignment with product, sales and customer teams.
  

Skills & Qualifications

• Brand strategy
• Integrated digital campaigns
• Google Ads
• Meta Ads Manager
• Google Analytics 4
• MarTech stack management
  

Preferred

• B2B SaaS or Cloud Communications marketing experience
• Account-based marketing (ABM) platforms (e.g., Terminus, Demandbase)
• SEO and content tools (Semrush, Ahrefs)
  

Benefits & Culture Highlights

• Leadership role with autonomy to shape brand direction and build a team on-site in India.
• Collaborative, fast-paced environment focused on measurable impact and professional growth.
• Competitive compensation with performance-linked incentives and opportunities to work cross-functionally with product and sales.
  

Location:

• Workplace: On-site
• Company: Mindtel