ROLEPURPOSE & OBJECTIVE
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Thisrole is responsible for driving the entire business targets forliabilities assigned to the branch; Manage exceptional customerservice, proactive sales environment and efficient branchoperations, while adhering to regulations / compliancerequirements; Focus on retaining existing customers, increasingthe customer base and cross-selling Ujjivans products andservices; Oversee branch operations, cash management and servicequality; work closely with product and marketing teams to drivecampaigns at their branches.
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Theincumbent monitors daily performance of branch staff and managesa team of 5 to 7 employees.
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Thisrole is applicable only to Gold & Silver Branches.
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SIZEOF THE ROLE
FINANCIALSIZE
NON-FINANCIALSIZE
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Entireliability target for the branch
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CASABook as per the branch
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TASCBook as per the branch
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BB-FIGBook as per the branch
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Segmentwise book (NR, Senior Citizen, HNI etc) as per the branch
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KEYDUTIES & RESPONSIBILITIES OF THE ROLE
Business
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Implementbranch specific marketing & communication strategies tocontinuously strengthen the Ujjivan brand.
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Thisrole is responsible for driving the entire business targets forliabilities assigned to the branch.
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Manageexceptional customer service, proactive sales environment andefficient branch operations, while adhering toregulations/compliance requirements
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Focuson retaining existing customers, increasing the customer base andcross-selling Ujjivans products and services
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Overseebranch operations, cash management and service quality; workclosely with product and marketing teams to drive campaigns attheir branches.
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Monitordaily performance of branch staff.
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Tomanage a team of 5 to 7 employees.
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Cascadetargets the branch targets to the respective staffs and ensureachievement is tracked through periodic reviews.
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Ensureall deferrals taken are cleared within the specific period.
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Monitorthe overall portfolio of the branch; ensure adherence tocompliance and regulatory norms are met.
Customers
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Ensurecustomers are educated about all products/services offered byUjjivan
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Ensurecourteous customer service is offered to customers by the branchstaff
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Reducecustomer attrition by guiding CCR(s) on exit interviews, customerengagement programs etc.
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Leadcustomer connect initiatives in the branch vicinity
InternalProcess
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Overseeand ensure efficiency in branch/ATM operations through adherenceto TAT for various internal and customer end processes; driveutilization of alternate channels
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Ensurecompliance with banking guidelines, quality framework and auditrequirements; ensure speedy resolution of any audit observationsand take necessary steps to prevent recurrence,
ensurecompliance with Know Your Customer (KYC), Anti- Money Laundering(AML), audit and other regulations & applicable laws in thebranch
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Monitor,control & minimize all expenses in the Branch, such astelephone, consumption of stationery, computer consumables,electricity and other overheads without sacrificing quality
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Overseeaccurate cash management and tallying of accounts in the systemthrough the Cashier
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Accountablefor branch safety including security of cash/vault etc.
Learning& Performance
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Ensurethat all members of the Branch staff are up to date on allrelevant circulars and all products/services offered in theBranch
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Ensureadherence to training man-days/ mandatory training programs forself and reportees
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Ensuregoal-setting, mid-year review and annual appraisal process withinspecified timelines for self and reportees
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Monitorperformance of staff against defined goals/metrics and takecorrective action wherever required; undertake disciplinary andattendance monitoring for liabilities sales team and branchoperations team
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Coordinatewith state HR on people related matters; support branchactivities to foster teamwork and continuously make Ujjivan agreat place to work
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Ensurecoordination between staff of different teams, to build acollaborative spirit and shared sense of purpose (which couldalso enable cross-sell and overall target achievement)
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MINIMUMREQUIREMENTS OF KNOWLEDGE & SKILLS
Educational
Qualifications
Experience
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Shouldhave overall experience of 7-12 Years in core banking sales withgood knowledge of banking products and regulatory requirements inbanking/micro-finance.
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Shouldhave worked as a Branch Manager for at least 1-2 years.
Certifications
FunctionalSkills
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Sales& marketing skills across multiple products.
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Shouldhave managed a deposit book of 25 to 75 Cr.
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Knowledgeon liabilities products & unsecured loans products
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Knowledgeof basic accounting and finance administration
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Analyticalskills
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Process& Compliance Orientation: Knowledgeable on KYCnorms/guidelines for liabilities & unsecured loans
BehavioralSkills
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ManagingCustomer Relations and excellent service orientation andrelationship management skills
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CommunicationSkills - fluent in the local language & English
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Abilityto manage teams and drive performance. Should have managed a teamof 7 to 15 staff.
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Achievement/Performanceoriented
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Productknowledge
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TrainingSkills
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Willingnessto travel & relocation as per business requirements andcareer opportunities
Competencies
Planningand Organizing
CustomerFocus
ManagingRelationships
DrivingExecution
Collaborating
Coaching
BusinessAcumen
Influencing
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KEYINTERACTIONS
INTERNAL
EXTERNAL
Location - Ambasamudram , Ambur , Anupshahr , Bagalkot , Bailhongal , Bengaluru , Bodinayakanur , Challakere , Chengalpattu , Chennai , Chitradurga , Coimbatore , Cuddalore , Davangere , Gauribidanur , Gobichettipalayam , Gokak , Gundlupet , Hassan , Hospet , Kunnamkulam , Maddur , Mayiladuthurai , Mettupalayam , Nagapattinam , Nagar , Namakkal , Paramathi-Velur , Puttur , Rasipuram , Sankarankoil , Shrirangapattana , Thiruvarur , Tirunelveli , Tirupathur , Udupi , Vellore , Virudhachalam , Yelahanka
