B2B Marketing Lead

Role & responsibilities

Campaign Planning & Execution

• Design and implement end-to-end B2B marketing campaigns for iPlanets Enterprise, Education, and SMB segments.

• Understand buying cycles and customize messaging and offers tailored to decision- makers in IT/ITES, Retail, Hospitality, Healthcare, BFSI, Startups, and Retail verticals.

Account-Based Marketing (ABM)

• Develop and execute ABM-aligned strategies targeting key accounts using a combination of email, content, digital ads, and direct engagement tools.

• Use ABM to influence CXOs, IT heads, purchase managers, and education administrators with personalized, need-based campaigns.

Industry-Specific Lead Generation

• Plan and execute industry-specific lead generation campaigns for sectors such as:

• BFSI: eKYC, secure device deployment

• Retail: iPad-based digital displays, payment solutions

• IT: fleet management of MacBooks and MDM enablement

Offline Programs & Events

• Conceptualize and support free service camps, on-campus trials, B2B webinars, and try and-buy programs (SME Focus) to generate demand and leads.

• Own the execution of CXO roundtables, partner breakfasts, and closed-room events aligned with product showcases and discussion forums.

Sales Enablement & Collateral Development

• Create impactful collaterals, industry-specific pitch decks, emailers, case studies, solution brochures, and playbooks to support KAMs.

3 | Page

• Maintain an always-on campaign calendar to ensure sustained brand visibility.

Vendor & Stakeholder Collaboration

• Coordinate with Apple and Samsung for co-branded marketing initiatives and utilize MDF (Marketing Development Funds) effectively.

• Work closely with internal B2B heads and sales teams to align marketing outcomes with quarterly targets.

Key Performance Indicators (KPIs)

• Marketing Qualified Leads (MQLs) per month

• MQL to SQL (Sales Qualified Lead) conversion% - work closely with KAMs.

• Funnel Velocity: Time taken to move from MQL to conversion

• Campaign ROI by Industry Vertical

•ABM Engagement Score (based on touchpoint frequency, content interaction, etc.)

• MDF Utilization % with ROI justification

• Average Lead Conversion Time (contact to deal closure)

• SQLs generated per Industry (BFSI, IT, Education, etc.)