4 Tech Marketing Jobs

The Marketing Manager for Branding and Market Research will play a crucial role in enhancing the brand identity and market positioning of our IT solutions. You should have a background in tech marketing, possess strong research skills, and demonstrate a passion for innovation. Your responsibilities will include developing and implementing strategies to effectively position our IT brand in a competitive landscape, ensuring consistency in brand messaging across various platforms, and collaborating with creative teams to create compelling content for target audiences. You will conduct market research to analyze emerging technology trends, customer preferences, and competitor strategies within the IT sector. By collecting and analyzing data, you will gain insights into customer needs, pain points, and buying behaviors to support the development of new product features and marketing strategies. Working with cross-functional teams, you will design and execute marketing campaigns to showcase our brand's strengths and product offerings. Additionally, you will measure key performance indicators, prepare detailed reports for stakeholders, and use data-driven insights to refine marketing strategies. Collaborating closely with customer service and product teams, you will enhance the customer experience by ensuring brand consistency and responsiveness to customer inquiries. Your role will also involve implementing surveys and feedback mechanisms to continuously improve the customer journey. Qualifications: - Bachelor's degree in Marketing, Business, or a related field; additional certifications in Digital Marketing or Market Research are a plus. - 2+ years of experience in marketing, branding, or market research, preferably within the IT or technology sector. - Familiarity with IT industry trends, B2B, and B2C tech markets. - Strong analytical skills and proficiency in marketing and research tools. - Excellent written and verbal communication skills. Preferred Skills: - Experience with digital marketing and content creation for technical audiences. - Knowledge of competitive intelligence techniques and research methods. - Creative problem-solving abilities and attention to detail. Experience: 2+ Years Job Type: Full-time Salary/Stipend: 30-50k /Month Working Days: 5 (Mon- Fri) Job Type: Full Time Job Location: Noida,

Role & responsibilities Campaign Planning & Execution • Design and implement end-to-end B2B marketing campaigns for iPlanets Enterprise, Education, and SMB segments. • Understand buying cycles and customize messaging and offers tailored to decision- makers in IT/ITES, Retail, Hospitality, Healthcare, BFSI, Startups, and Retail verticals. Account-Based Marketing (ABM) • Develop and execute ABM-aligned strategies targeting key accounts using a combination of email, content, digital ads, and direct engagement tools. • Use ABM to influence CXOs, IT heads, purchase managers, and education administrators with personalized, need-based campaigns. Industry-Specific Lead Generation • Plan and execute industry-specific lead generation campaigns for sectors such as: • BFSI: eKYC, secure device deployment • Retail: iPad-based digital displays, payment solutions • IT: fleet management of MacBooks and MDM enablement Offline Programs & Events • Conceptualize and support free service camps, on-campus trials, B2B webinars, and try and-buy programs (SME Focus) to generate demand and leads. • Own the execution of CXO roundtables, partner breakfasts, and closed-room events aligned with product showcases and discussion forums. Sales Enablement & Collateral Development • Create impactful collaterals, industry-specific pitch decks, emailers, case studies, solution brochures, and playbooks to support KAMs. 3 | Page • Maintain an always-on campaign calendar to ensure sustained brand visibility. Vendor & Stakeholder Collaboration • Coordinate with Apple and Samsung for co-branded marketing initiatives and utilize MDF (Marketing Development Funds) effectively. • Work closely with internal B2B heads and sales teams to align marketing outcomes with quarterly targets. Key Performance Indicators (KPIs) • Marketing Qualified Leads (MQLs) per month • MQL to SQL (Sales Qualified Lead) conversion% - work closely with KAMs. • Funnel Velocity: Time taken to move from MQL to conversion • Campaign ROI by Industry Vertical •ABM Engagement Score (based on touchpoint frequency, content interaction, etc.) • MDF Utilization % with ROI justification • Average Lead Conversion Time (contact to deal closure) • SQLs generated per Industry (BFSI, IT, Education, etc.)

KPIT is a global technology company with software solutions that will help mobility leapfrog towards autonomous, clean, smart, and connected future. We are constantly looking for world class talent who can make an impact in the world of mobility. We are looking for a passionate professional with core competencies in technology marketing and strong knowledge of cloud & semicon ecosystem. Candidate should be able to create stories around automotive technologies and the value it brings and execution of go-to-market campaigns. Understand our work, domains we operate in onwww.kpit.com Responsibilities Technology marketing o Planning and execution of marketing activities (Branding, Positioning, Content creation)for specific product(s) and/or solution(s) o Designs, develops, and implements marketing programs and strategies for KPIT's offerings. oDesign and execute campaigns for achieving agreed targets Awareness, impressions, lead generation. oDevelop content for internal and external audiences relaying product/solution strategies and value propositions, including customer presentations, sales training materials, thought leadership and demand generation assets. oMonitors industry trends, movements, competitive activity, new markets and tech areas of offerings oLiaison with external consultants, partners, agencies, freelancers and other channels for creation of collaterals and execution oSound knowledge and understanding of Cloud players (Microsoft, Amazon, Google) and their business models with automotive OEMs o Technology Storytelling oUnderstand audience, buying process and key challenges. oUnderstand complex technology that goes into building great features for next gen automobiles. oCraft memorable stories that our audience can appreciate and experience. oBuild long lasting stories in form of presentations, articles and other touch points that will aid in positioning and business development. oWork with cross functional teams; Research Mandatory to have: Sound business and the target audience understanding. Can align well with the changing dynamics of our industry (automotive software) Able to craft our messaging, find the most optimum messenger (channel) to reach the target audience quickly Able to get in outside-in perspective, understand our competition in greatest detail Able to grasp the complexity and the opportunity in our business Manage the master message as well as storyboarding around it through case studies, campaigns, and webinars Able to sign up for achieving tangible business results like pipeline generation Quick learner of the concepts, trends, nuance of the offering Will be great if the candidate is experienced in working with companies from - Semicon, cloud, consulting (like McKinsey, Deloitte, etc.), middleware, testing tools (like dSPACE, Ansys, etc.) Marketing basics research, communication, articulation Strong emphasis on articulation of complex, abstract topics Strong presentation skills and data visualisation Expert on PowerPoint presentations, Word, Campaign management/execution, data analytics (tableau etc.) Passion to learn automotive / mobility /technology topics. Excellent communication and interpersonal skills Exposure to digital marketing (LinkedIn, Eloqua etc) Experience : Relevant experience with mix of technology marketing, customer acquisition & business development working on similar responsibilities mentioned and demonstrated success in other organisations.

Description: You will be responsible for developing and analyzing the performance of offline and online campaigns, ensuring that all marketing material is in line with our brand identity, exponentially scale the number of enterprise leads, manage, and scale the team and pretty much everything across the board. You will be responsible to build and maintain a strong and consistent brand through a wide range of online and offline marketing channels. To be successful in this role, you should have hands-on experience with a wide range of marketing automation and analytics tools and be able to turn creative ideas into effective advertising projects. You must possess exposure to large scale SaaS based software companies or should at least be from B2B domain. You should have an ability to perform in agile, multi-tasking and extreme execution focused work environments, which can lead you to exhibit your growth and leadership skills. Here are some of the specific requirements for this opening and a list of responsibilities you will be carrying: Responsibilities: - Develop and execute strategies to promote LogiNext platform in transportation, delivery, retail, CPG, food and beverage and other similar industries and generate enterprise leads. - Build and follow the content/editorial calendar to stick to industry standard content marketing and amplification process to increase qualified audience properties like blog posts, whitepapers, eBooks, reports, webinars, infographics, videos, emails, and case studies. - Scale social media presence across all the platforms, identify trends and insights, and optimize spend and performance based on the insights. Preferable own an active social media profile and build a leadership brand around him/herself. - Lead the event planning, including working with vendors, event organizers, and design team for on-site and digital collateral. Connect with influential media outlets and journalists to place stories about company news and other initiatives. - Develop an expertise on the product features and lead the product marketing initiatives. Produce valuable and engaging content for LogiNext website and blog that attracts and converts our target groups. - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points for automated funnel conversion. - Build, coach, retain and replace team members as per the stage of the organization. Provide thought leadership and perspective for the team where appropriate. - Be the face of the organization for all internal and external stakeholders including investors. Possess superior communication and presentation skills along with a long term outlook on the relationship with LogiNext. Requirements: - Masters degree of higher in business management, marketing, science, statistics, engineering and/or technology - Minimum 12 years of global (not only India focused) experience in B2B marketing, SaaS, cloud platforms or technology consulting, especially any experience of scaling revenue across US and Europe - Experience of marketing methodologies across channels like SEO, SEM/PPC campaigns, social media, content generation and distribution, analyst relations, public relations, technology product marketing, corporate communications, event management, etc. - Direct or indirect experience of tools like CRM (HubSpot), Google Adwords, Google Analytics, PR Newswire, Gartner, SEM Rush, etc. - Understanding of marketing automation for B2B including concepts like conversion analytics funnel, account-based marketing campaigns, inside sales, etc. - Taste of aesthetics and design, love for polished writing and sense of humor with witty communication style to bring fun to the world of logistics.