Engage with Banks, NBFC to design innovative products - Create Customised fin solutions for B2B/EDU - Strong Internal & External partnership engagment - Co-create device affordability plans with NBFCs - Manage AC+/Protect+ - Drive partner engagement: Banks, NBFC, Fin Tech - Apple partner relationship management : Apple and Servify - Drive conversion - Develop : Fin Plans/EMI Plans/ Cash Back Plans Paper finance penetration % - Avg. ticket uplift - EUP attach % - Tradein Attach %: Both Siwtcher + Upgrader - AC+/Protect+ revenue - AC+ / Protect + Attach% - Custom product count: Fin Plans/EMI Plans/ Cash Back Plans Product Manager From- 1) NBFC 2) Banks 3) NEO Banks (Eg:Paytm) 4) Fintech B2C Retail, Service, B2B, Education Business
Role Overview : As the B2B Marketing Lead for iPlanet Enterprise and Education, your role is central to accelerating lead generation, nurturing sales pipelines, and supporting key account engagement across industries like IT/ITES, Retail, Hospitality, Healthcare, BFSI, Startups, and Retail. You will be responsible for designing vertical-specific marketing programs aligned to the sales funnel, from brand awareness to deal conversion. Youll work closely with Key Account Managers (KAMs), vendor teams (including Apple and Samsung), the Enterprise/Education business heads, and activation partners to ensure the success of multi-touchpoint, high-impact campaigns. This is a hybrid strategic and executional role requiring both analytical rigor and creative flair. Key Responsibility Areas (KRAs): 1.Strategic Campaign Planning & Execution: Design and implement end-to-end B2B marketing campaigns for iPlanets Enterprise, Education, and SMB segments. Understand buying cycles and customize messaging and offers tailored to decision- makers in IT/ITES, Retail, Hospitality, Healthcare, BFSI, Startups, and Retail verticals. 2.Account-Based Marketing (ABM) Develop and execute ABM-aligned strategies targeting key accounts using a combination of email, content, digital ads, and direct engagement tools. Use ABM to influence CXOs, IT heads, purchase managers, and education administrators with personalized, need-based campaigns. 3.Industry-Specific Lead Generation: Plan and execute industry-specific lead generation campaigns for sectors such as: BFSI: eKYC, secure device deployment Retail: iPad-based digital displays, payment solutions IT: fleet management of MacBooks and MDM enablement 4.Offline Programs & Events : Conceptualize and support free service camps, on-campus trials, B2B webinars, and try-and-buy programs (SME Focus) to generate demand and leads. Own the execution of CXO roundtables, partner breakfasts, and closed-room events aligned with product showcases and discussion forums. 5.Sales Enablement & Collateral Development: Create impactful collaterals, industry-specific pitch decks, emailers, case studies, solution brochures, and playbooks to support KAMs. Maintain an always-on campaign calendar to ensure sustained brand visibility. 6.Vendor & Stakeholder Collaboration: Coordinate with Apple and Samsung for co-branded marketing initiatives and utilize MDF (Marketing Development Funds) effectively. Work closely with internal B2B heads and sales teams to align marketing outcomes with quarterly targets. 7.Key Performance Indicators (KPIs): Marketing Qualified Leads (MQLs) per month MQL to SQL (Sales Qualified Lead) conversion% - work closely with KAMs. Funnel Velocity: Time taken to move from MQL to conversion Campaign ROI by Industry Vertical ABM Engagement Score (based on touchpoint frequency, content interaction, etc.) MDF Utilization % with ROI justification Average Lead Conversion Time (contact to deal closure) SQLs generated per Industry (BFSI, IT, Education, etc.) Candidate Evaluation Criteria : Prior hands-on experience in B2B marketing or technology-based marketing with a strong understanding of sales funnel stages. Demonstrated capability to run lead-generation campaigns, build ABM journeys, and implement nurture workflows. Familiarity with CRM tools such as ZOHO and ZOHO campaigns must be able to track, score, and manage leads. Strong campaign calendar management and ability to align sales + marketing in real- time. Ability to analyze data and tweak campaigns mid-flight for better performance. Creative capability to adapt messaging per vertical and maturity stage. Previous experience handling co-marketing funds and preparing outcome-based marketing reports is a plus. Scope of Work This role is designed to serve: iPlanet Enterprise Clients (Corporate, SME, CXO-driven accounts) iPlanet Education Clients (Schools, Colleges, Institutions) Execution Areas Include: Maintain vertical-wise dashboards tracking: Leads generated Campaign effectiveness MDF fund usage Funnel conversions Collaborate with internal B2B heads and vendor channel partners on lead ownership, fund approvals, and campaign validation. Run targeted industry-specific ads using LinkedIn, Meta, and WhatsApp to reach decision-makers at relevant organizations. Design and manage lead nurturing workflows via automation (drip emails, retargeting, WhatsApp reminders). Variable Pay Eligibility: 20% of CTC based on quarterly performance across lead generation, funnel efficiency, and campaign ROI.
Note: Telugu and tamil Language Must for this role Job Purpose As a Regional HR, you will serve as a strategic enabler and HR advisor to business and operations leaders across the Retail and Service verticals. Your role will focus on aligning regional HR initiatives with business needs and ensuring flawless execution of key HR practices. This includes talent Acquisition, talent management, performance, engagement, training, and compliance - all aimed at enhancing workforce productivity and retention in your assigned region. Key Responsibilities: 1.Talent Acquisition: Partner with business leaders to plan and forecast manpower requirements. Collaborate with the recruitment team to ensure timely closure of open positions and other strategic roles in the region. Support employer branding and regional hiring campaigns in coordination with the central TA team. Oversee regional onboarding and ensure role-specific induction is effectively delivered. Monitor probation reviews and confirmation processes. Identify and enable internal mobility and succession planning opportunities. 2.Talent Management: Partner with business leaders to plan and forecast manpower needs Collaborate with recruitment teams to close open positions on time Oversee regional onboarding and ensure role-specific induction is completed Monitor probation reviews and confirmation processes Identify internal mobility opportunities for career progression 3:Performance Management : Drive end-to-end performance management cycles (goal setting, mid-year, annual reviews) Train managers on effective feedback and evaluation practices Facilitate performance calibration sessions with vertical/function leaders Support Performance Improvement Plans (PIPs) and follow-ups 4.Employee Engagement & Attrition Control : Conduct regular employee connects and engagement forums Implement stay interviews and analyze early employee experience Analyze attrition data, identify trends, and recommend interventions Support initiatives to improve retention and reduce early exits 5 Learning & Development : Gather training needs from business and function heads Ensure participation in mandatory and functional training programs Coordinate with the L&D team for planning and tracking training impact Assess post-training application and feedback for ROI 6 Compliance & Governance : Conduct HR and compliance audits across stores and service locations Ensure adherence to POSH guidelines and regional labor laws Collaborate with Legal/Compliance teams for managing statutory obligations Address payroll queries in coordination with the central payroll team 7 HR Reporting & Insights: Maintain regional MIS on key HR metrics headcount, attrition, training, etc. Present dashboards and insights for regional business reviews Generate actionable insights to drive continuous HR process improvement Track HRBP contribution to business outcomes 8 Key Performance Indicators (KPIs) : Time-to-fill and recruitment SLA adherence (including HRBP role closures) Voluntary and early attrition (monthly/quarterly trends) Onboarding completion rate and feedback scores Performance management cycle adherence Engagement survey scores and action plan closure Audit outcomes and compliance scores Frequency and outcomes of employee connect sessions Field coverage store/service location visits Training completion rate and post-training effectiveness Qualifications & Skills Education: Bachelors Degree in HR / Business Administration (mandatory) MBA/PGDM in HR (preferred) Experience: 58 years in an HRBP/HR Generalist role Exposure to multi-location retail or service environments preferred Skills & Tools: Sound knowledge of labor laws and regional HR compliance Strong communication and relationship-building skills Analytical mindset; confident working with HR data and dashboards Skilled in conflict management and problem-solving Proficiency in HRMS tools (SAP, SuccessFactors, etc.) Self-driven, with ability to work independently in a field-heavy role Behavioral Competencies: Business Acumen Stakeholder Management Result Orientation Agility & Adaptability Employee-Centric Approach Collaboration & Influence