Content Creation Optimization: Develop high-quality content such as blogs, case studies, and white papers tailored to the SaaS industry. Collaborate with design teams to produce engaging visuals.
Campaign Management: Assist in planning, executing, and optimizing marketing campaigns across digital channels, including email, social media, and PPC to generate qualified leads.
Performance Tracking: Monitor and analyze campaign performance using marketing analytics tools, providing insights and recommendations for continuous improvement.
Lead Nurturing: Support lead generation and nurturing efforts through content marketing, email sequences, and automated workflows, targeting different stages of the SaaS customer lifecycle.
SEO Keyword Strategy: Implement SEO strategies to improve organic visibility, performing keyword research and optimizing content for search engines.
Market Research: Conduct research on industry trends, competitive landscape, and customer needs to inform marketing strategies.
Collaboration: Work closely with sales, customer success, and product teams to align marketing initiatives with business objectives.

Requirements:

Bachelors Degree in Marketing, Business Administration, or a related field.
1-2 years of experience in digital marketing, preferably within a SaaS or technology environment.
Strong understanding of digital marketing channels, including SEO, PPC, and email marketing.
Excellent writing and communication skills.
Familiarity with marketing tools like Google Analytics, HubSpot, or similar platforms.

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