B2B Leads Specialist

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Crowdbuzz technologies is a growing IT services firm specialising in web & app development, cloud solutions, SaaS integrations, custom software, etc . We partner with startups, SMEs and enterprise clients globally to deliver high-quality technology solutions. We are seeking a results-driven B2B Leads Specialist to fuel our growth by building a strong pipeline of qualified business leads.

As the B2B Leads Specialist, you will play a key role in generating, qualifying and nurturing new business opportunities for our IT services offerings. You will work closely with our sales and marketing teams to identify target companies, engage decision-makers, and hand off qualified leads for the sales team to convert. You will help build and maintain the pipeline that drives revenue growth.

• Research and identify potential business clients (companies) which align with our target market (industry, size, geography, service needs).
• Use channels such as LinkedIn, industry databases, cold email outreach, cold calling, social media, and networking to generate leads for IT services.
• Qualify leads based on criteria (e.g., need for services, budget, decision-making authority, timeframe) and score leads to prioritise follow up.
• Maintain accurate records of leads, interactions, outcomes and next steps in CRM (e.g., Salesforce, HubSpot, Pipedrive).
• Collaborate with marketing to develop outreach materials, messaging and campaigns specifically for target verticals and geographies.
• Schedule discovery calls/meetings for the sales team with qualified prospects.
• Analyse lead-gen performance (conversion rates, pipeline build, outreach productivity) and suggest improvements to processes and messaging.
• Stay updated on industry trends, competitor offerings and changes in buyer behaviour, feeding insights into the team.
• Meet or exceed monthly/quarterly lead generation targets as agreed.

• Bachelor’s degree in Business, Marketing, Sales or related field (or equivalent experience).
• Minimum

  2-4 years

  of experience in B2B lead generation, ideally within IT services / technology / SaaS / software development.
• Demonstrated track record of generating and qualifying high-quality leads for a sales pipeline.
• Excellent communication (written & verbal) and interpersonal skills – able to engage decision-makers and build relationships.
• Strong research and analytical skills; able to identify target companies, map organisational hierarchy and decision-makers.
• Comfortable with outbound prospecting techniques (cold call, cold email, social-selling) and persistence.
• Familiarity with CRM systems, lead-scoring models and sales/marketing automation tools.
• Self-motivated, goal‐oriented and able to work in a fast-paced, results-driven environment.
• Knowledge or interest in IT services, software development lifecycle, outsourcing models is a plus.

• Experience in selling to international clients (US/UK/Europe) or working across global time-zones.
• Knowledge of LinkedIn Sales Navigator, Apollo, ZoomInfo or similar lead-intelligence tools.
• Understanding of account-based marketing (ABM) or vertical-based lead generation strategies.
• Ability to create and personalise outreach templates/messaging for target segments.

• Competitive salary + performance incentive/bonus structure based on lead generation & pipeline metrics.
• Opportunity to work with a dynamic, growing tech-services company and build outbound processes from ground-up.
• Flexible work environment / remote options (if applicable).
• Training and professional development opportunities.
• Friendly, collaborative culture with focus on growth, innovation and teamwork.

Please submit your resume and a cover letter/brief note addressing:

• Your B2B lead generation experience – what results you achieved (e.g., number of leads, quality, pipeline value).
• Your experience (if any) in IT services / technology sales or outreach to business clients.
• Why you are interested in working with [Your Company Name] and what value you would bring.
• Availability and expected compensation.

Crowdbuzz Technologies