AVP– Planning

Job Title : AVP / VP – Planning Location : Mumbai Experience : 8+ Years Compensation : Up to ₹30 LPA Reporting To : Chief Strategy Officer / Managing Director About the Role : We are looking for a strategic and creatively driven professional to join a leading advertising agency as AVP/VP – Planning . This is a high-impact role that bridges brand strategy, consumer insights, and campaign planning. The ideal candidate will bring a blend of sharp analytical thinking, cultural awareness, and communication expertise to craft breakthrough strategies for top-tier clients. Key Responsibilities : Brand & Communication Strategy : Develop insightful, data-informed brand strategies and communication plans that drive business results for clients across industries. Consumer Insights & Research : Lead qualitative and quantitative research efforts to uncover deep consumer and cultural insights; translate findings into actionable strategic directions. Creative Brief Development : Craft compelling briefs that inspire creative teams and maintain strategic focus throughout the campaign lifecycle. Client Engagement : Partner with client leadership to align brand goals with planning outputs. Present strategic recommendations and support business development. Team Leadership : Mentor and guide junior planners; foster a collaborative environment that values insight-driven creativity. Trend & Culture Mapping : Stay ahead of cultural, digital, and market trends; embed relevant signals into planning processes and strategies. Integrated Campaign Planning : Work closely with creative, media, digital, and account management teams to ensure unified, multi-platform campaign strategies. Desired Candidate Profile : Education : Bachelor's or Master’s degree in Marketing, Communications, Psychology, or related fields. MBA preferred but not mandatory. Experience : Minimum 8 years in brand strategy / planning roles within leading advertising, branding, or communication agencies. Core Skills : Strong storytelling and presentation skills Deep understanding of consumer behavior, culture, and media Proficiency in insight-mining, research tools, and campaign measurement Confident working with CXOs and global brands Why Join Us : Work with some of the most iconic brands and creative minds in the industry Be part of a strategy-driven, idea-first culture Opportunity to shape culturally resonant campaigns that drive impact Fast-track leadership role with visibility and influence Show more Show less