Associate Team Lead - Digital Marketing

Your Role:

A. SEO & Strategy Execution

• Execute SEO strategies (on-page, off-page, technical) aligned with business goals
• Monitor, analyze, and troubleshoot organic traffic trends (especially recovery from drops)
• Stay updated with the latest Google algorithm updates and implement changes proactively
• Analyze competitor activities and recommend new ideas to improve ProofHubs' online presence
• Use tools like GA4, GSC, Ahrefs, SEMrush, Screaming Frog to evaluate performance and find growth opportunities

B. Team Leadership & Collaboration

• Work closely with the Marketing Manager to execute digital marketing plans
• Collaborate with the Content ATL to align SEO with content planning
• Allocate tasks and set quarterly performance goals for team members
• Handle day-to-day queries and ensure smooth task execution
• Conduct monthly, annual, and need-based feedback sessions
• Motivate the team, identify skill gaps, and conduct learning sessions for continuous development
• Track individual progress and share results and insights with relevant stakeholders

C. Reporting & Analysis

• Measure SEO effectiveness and prepare detailed monthly reports
• Derive insights from analytics tools and translate them into actionable strategies
• Ensure ProofHubs' presence across SERPs continues to grow strategically and sustainably

Must Have

• 2+ years of experience leading a digital marketing team and overall 4+ years of experience
• Strong expertise in on-page, off-page, and technical SEO, and team handling
• Hands-on experience handling traffic drops and driving recoveries
• Proficiency in tools like Google Analytics 4, Search Console, Ahrefs, SEMrush, etc.
• Excellent analytical and decision-making skills
• Confident communicator with the ability to give constructive feedback and drive team performance
• A keen eye for competition, content gaps, and growth opportunities

Good to Have

• Experience working with SaaS or product-based companies
• A data-driven approach and a passion for organic growth
• Exposure to cross-functional collaboration with content, design, and tech teams

Why ProofHub?

• Work on a global SaaS product trusted by teams across industries
• Be part of a collaborative, growth-driven marketing team
• Opportunity to lead and mentor an in-house SEO team
• Gain exposure to the end-to-end digital marketing lifecycle
• No Bond/Service Agreement at the time of joining.
• Good Work-life balance.
• Health insurance.
• Rewards and recognition.