We are seeking a strategic and highly technical SEO & GEO Specialist to lead traditional SEO, multi-location Local SEO, and AI Search Optimization (ASO). This role requires both tactical execution and strategic leadership to ensure we are the #1 choice in every market we serve. Key Responsibilities: AI Search Optimization (ASO): • Develop strategies to improve companies presence in AI-generated results (ChatGPT, Gemini, etc.). • Research AI model sourcing patterns and optimize content for LLM inclusion. • Create AI-discoverable content clusters (FAQ, comparison pages, etc.). Traditional & Local SEO: • Optimize existing location landing pages for geo-targeted keywords. • Ensure on-page SEO elements are optimized: title tags, meta descriptions, H1/H2s, internal linking, and alt text. • Support local listings optimization (Google Business Profile, Bing Places, etc.) and monitor local pack rankings. • Enhance local authority through hyper-local content clusters and directory consistency. Technical SEO: • Audit and resolve crawlability, indexation, mobile responsiveness, and speed issues. • Implement and maintain schema structures: LocalBusiness, Product, Review, FAQ. • Manage canonical structure, hreflang, geo-sitemaps, robots.txt, and Core Web Vitals. E-Commerce SEO: • Optimize product and category pages for SERP features (rich results, snippets, FAQs). • Enhance internal linking and category hierarchy for both UX and SEO performance. • Leverage AI and NLP tools for keyword clustering and content brief automation. Link Building & Authority Growth: • Launch link acquisition campaigns targeting niche-relevant and high-authority domains. • Build outreach pipelines and disavow low-quality links to protect rankings. Performance Tracking & Testing: • Monitor performance in GA4, GSC, Ahrefs, Semrush, Screaming Frog, BrightLocal. • Run A/B tests to improve CTR, engagement, and conversions. • Produce monthly reports showing performance trends and search visibility gains. Qualifications: Must-Have Qualifications: • 5+ years of SEO experience, including local and e-commerce SEO. • Strong knowledge of AI-driven search platforms and structured data best practices. • Advanced technical SEO skills: schema, CWV, canonical strategy, hreflang, etc. • Proficient in GA4, GSC, Ahrefs, Semrush, Screaming Frog, BrightLocal. • Excellent communication skills and the ability to align SEO to business strategy. Preferred Qualifications: • SEO certifications (e.g., SEMrush, HubSpot, Moz, Google). • Experience ranking for local intent keywords in U.S. markets. • Familiarity with how AI systems source and deliver business search results. Key Performance Indicators (KPIs): • Top 3 rankings for high-value local and national furniture-related keywords. • Improved AI-generated response visibility across target platforms. • Increased organic traffic and store visits driven by search. • Month-over-month improvement in local search authority metrics. It's a night shift job Timings: 7:30 pm to 4:30 am
Job Title: E-Commerce Catalog & Marketplace Administrator (Magento, Akeneo, Marketplaces, Social Commerce) Position Summary: We are seeking a detail-oriented eCommerce Catalog & Marketplace Administrator to manage our full product catalog across Akeneo PIM, Magento eCommerce, third-party marketplaces, and social commerce channels. This role ensures that our products are accurately represented, fully enriched, and effectively merchandised on Amazon, eBay, Reverb, Google, Bing, Meta, TikTok, YouTube, and more.The ideal candidate has experience with catalog operations, product data management, and channel feed integrations. Programming is not required; however, strong technical and merchandising expertise is essential. Key Responsibilities: Product Catalog Management (Akeneo & Magento) Import, enrich, and maintain product data in Akeneo PIM and synchronize to Magento. Ensure product listings are accurate, SEO-optimized, and consistently categorized. Manage attributes, product families, images, pricing, and bulk imports/exports. Maintain catalog data integrity by auditing SKUs, attributes, and missing info. Merchandising & Storefront Manage Magento product merchandising (upsells, cross-sells, featured products, promotions). Oversee catalog visibility, category structure, and product search optimization. Support marketing campaigns with seasonal product placement and promotional bundles. Marketplace & Data Feed Management Manage product feeds and integrations with Amazon, eBay, Reverb, Walmart Marketplace, etc. Ensure listings comply with marketplace requirements (images, attributes, MAP pricing). Monitor feed health, troubleshoot sync errors, and optimize product visibility. Social Commerce & Shopping Feeds Oversee Google Merchant Center and Microsoft Bing Shopping feeds. Manage product catalogs and storefronts in Meta (Facebook/Instagram Shops), TikTok Shop, and YouTube Shopping. Ensure products are properly categorized, attributed, and approved for each platform. Collaborate with marketing to merchandise social commerce storefronts, ensuring products align with campaign messaging. Monitor analytics on social commerce performance and optimize feeds for conversions. Administration & Compliance Perform backend Magento admin console management (user roles, tax/shipping rules, sales channel settings). Ensure compliance with brand guidelines, MAP policies, and retail partner requirements. Maintain clean and compliant product feeds to avoid ad disapprovals or listing takedowns. Analytics & Reporting Regularly analyze product performance across all channels. Provide reporting on conversion, feed health, error rates, and channel-specific sales. Suggest optimizations for product visibility and revenue growth. Collaboration Partner with Marketing for campaigns, promotions, and product launches. Coordinate with Development/IT for escalated feed issues or technical integrations. Work with Sales/Customer Service to ensure catalog accuracy and support channel strategies. Qualifications 3+ years in eCommerce catalog management, PIM, or product data administration. Experience with Magento (Adobe Commerce) and Akeneo PIM required. Proven experience managing Google/Bing Shopping feeds, Meta/TikTok/YouTube catalogs. Familiarity with Amazon, eBay, Reverb Seller Platforms. Strong skills in Excel/CSV data manipulation. Understanding of retail merchandising and marketplace requirements. Highly detail-oriented with strong organizational and analytical skills. Preferred Skills Knowledge of SEO best practices for product data. Familiarity with Salesforce CRM for lead/product data sync. Exposure to Google Analytics 4, Meta Business Manager, and TikTok Ads Manager. It's a Night Shift Job Timings: 7:30 pm to 4:30 am Remote work