Senior SEO, GEO & AI Search Optimization Specialist

We are seeking a strategic and highly technical SEO & GEO Specialist to lead traditional SEO,

multi-location Local SEO, and AI Search Optimization (ASO). This role requires both tactical

execution and strategic leadership to ensure we are the #1 choice in every market we serve.

Key Responsibilities:

AI Search Optimization (ASO):

• Develop strategies to improve companies presence in AI-generated results

(ChatGPT, Gemini, etc.).

• Research AI model sourcing patterns and optimize content for LLM inclusion.

• Create AI-discoverable content clusters (FAQ, comparison pages, etc.).

Traditional & Local SEO:

• Optimize existing location landing pages for geo-targeted keywords.

• Ensure on-page SEO elements are optimized: title tags, meta descriptions, H1/H2s,

internal linking, and alt text.

• Support local listings optimization (Google Business Profile, Bing Places, etc.) and

monitor local pack rankings.

• Enhance local authority through hyper-local content clusters and directory consistency.

Technical SEO:

• Audit and resolve crawlability, indexation, mobile responsiveness, and speed issues.

• Implement and maintain schema structures: LocalBusiness, Product, Review, FAQ.

• Manage canonical structure, hreflang, geo-sitemaps, robots.txt, and Core Web Vitals.

E-Commerce SEO:

• Optimize product and category pages for SERP features (rich results, snippets, FAQs).

• Enhance internal linking and category hierarchy for both UX and SEO performance.

• Leverage AI and NLP tools for keyword clustering and content brief automation.

Link Building & Authority Growth:

• Launch link acquisition campaigns targeting niche-relevant and high-authority domains.

• Build outreach pipelines and disavow low-quality links to protect rankings.

Performance Tracking & Testing:

• Monitor performance in GA4, GSC, Ahrefs, Semrush, Screaming Frog, BrightLocal.

• Run A/B tests to improve CTR, engagement, and conversions.

• Produce monthly reports showing performance trends and search visibility gains.

Qualifications:

Must-Have Qualifications:

• 5+ years of SEO experience, including local and e-commerce SEO.

• Strong knowledge of AI-driven search platforms and structured data best practices.

• Advanced technical SEO skills: schema, CWV, canonical strategy, hreflang, etc.

• Proficient in GA4, GSC, Ahrefs, Semrush, Screaming Frog, BrightLocal.

• Excellent communication skills and the ability to align SEO to business strategy.

Preferred Qualifications:

• SEO certifications (e.g., SEMrush, HubSpot, Moz, Google).

• Experience ranking for local intent keywords in U.S. markets.

• Familiarity with how AI systems source and deliver business search results.

Key Performance Indicators (KPIs):

• Top 3 rankings for high-value local and national furniture-related keywords.

• Improved AI-generated response visibility across target platforms.

• Increased organic traffic and store visits driven by search.

• Month-over-month improvement in local search authority metrics.

It's a night shift job

Timings: 7:30 pm to 4:30 am