Associate Product Marketing Specialist

Role Overview

You’ll turn technical security features into clear stories that customers understand and sales teams can use. You’ll support launches, create enablement content, improve website messaging, and help the company win more deals with security and IT buyers.

Responsibilities

• Write crisp messaging, value propositions, and proofs for core use cases and buyer personas

• Create sales enablement assets: one-pagers, pitch decks, FAQs, objection handling notes, competitive battlecards

• Draft website and landing page copy; collaborate on SEO topics and internal linking

• Support GTM for feature launches: naming, positioning, packaging basics, and simple pricing narratives

• Research competitors and adjacent categories; maintain a living matrix of differentiators and evidence

• Partner with Product to create mini-briefs that define problem, audience, benefits, and success criteria

• Produce short case studies, blog posts, demo talk tracks, and webinar outlines

• Gather insights from customer calls, win/loss notes, and analytics to refine messaging

• LinkedIn (organic):

  Build a weekly content calendar; write posts for company and exec handles; repurpose blogs, releases, wins, and customer quotes into short posts and carousels; monitor comments/DMs and surface leads.

• LinkedIn (paid, basic):

  Draft ad copy, choose angles/offers, set audiences with Campaign Manager, brief creatives, track CTR/CPL via UTMs, and summarize learnings.

Qualifications

• 1–2 years in B2B product marketing/content/presales for tech or cybersecurity, with a portfolio of 3+ assets.
• Sharp writing that converts positioning, headlines, CTAs plus landing pages, emails, and LinkedIn posts/carousels; solid UTM and basic GA4/LinkedIn analytics.
• Product promotion chops: plan and ship mini-campaigns end-to-end; coordinate with Sales/Demand Gen; track CTR, demo requests, and influenced pipeline.
• Sales enablement builder: pitch decks, one-pagers, battlecards, objection FAQs; distill competitive research into clear differentiators.
• Cybersecurity fluency: explain IAM, data protection/DLP, endpoint/cloud, detection/response, and compliance basics; turn customer/SE feedback into tighter messaging.

• Competitive research

  : turn product differences into clear customer benefits and a living differentiator matrix.

• Tool comfort

  : CRM (HubSpot/Salesforce), CMS (Webflow/WordPress), docs (Notion/Google Docs), basic

  Figma/Canva

  for light edits.

• Bonus:

  Basic graphic design skills (Figma/Canva/Adobe) to create LinkedIn carousels, infographics, one-pagers, and simple video thumbnails while maintaining brand style and exporting web-ready assets.

What you'll Get :

• Own meaningful outcomes from day one with direct access to founders and rapid feedback.
• Clear growth path with a defined thirty sixty ninety plan, mentorship, and the chance to own a product area within six to twelve months.
• Competitive package with salary, ESOPs, remote first setup on India hours, learning budget, and modern tools.
• Build a public portfolio through one pagers, case studies, launches, and LinkedIn campaigns that showcase your impact.