Associate Product Manager

Associate Product Manager Mobile Gaming

Location: Bangalore, India
Type: Full-Time, On-Site

About the Role

This role sits at the intersection of creative direction and business performance in mobile gaming. You will help define visual identity, improve production processes, and ensure that in-game content directly contributes to stronger retention, engagement, and monetization. You may also support User Acquisition (UA) and Ad Monetization depending on capacity and fit.

Key Responsibilities

1. Art & Content Management

• Content Roadmap: Own the long-term plan for in-game art assets characters, cosmetics, environments, event visuals in alignment with Live Ops and overall business goals.
• KPI Tracking: Set and measure content performance metrics such as D1/D7 retention, engagement, conversion, ARPDAU, and run A/B tests on art variants and marketing creatives.
• Production Workflow: Oversee the entire asset pipeline from brief concept production integration engine optimization. Manage sprint planning, team capacity, quality levels, and predictable delivery.
• Process Optimization: Identify workflow gaps, create SLAs for asset stages, and continuously improve turnaround times and success rates.
• Cross-Functional Alignment: Translate business goals into clear creative briefs and ensure Design, Engineering, Marketing, and Community teams stay coordinated.
• Team & Culture: Support hiring efforts, review portfolios, help define roles, and contribute to a constructive, ego-free culture that improves both craft and speed.
• AI Tools Integration: Evaluate and introduce generative AI solutions (e.g., Midjourney, Kaedim) to speed up ideation, automate repetitive tasks, and widen style exploration while maintaining consistency and IP safety. Lead research and adoption of new tools that can strengthen the art pipeline long-term.

2. UA & Ad Monetization (As Applicable)

• Work with Growth teams on channel strategy, creative testing, and performance analysis.

• Improve creative feedback loops to reduce CPI and increase CTR/IR.

• Coordinate with Live Ops on in-game ad placement strategy, frequency caps, and revenue metrics including ARPDAU, eCPM, and payer protection.
• Ensure marketing art direction stays consistent with in-game visuals for better brand coherence and creative performance.

What You Bring

Must-Have Qualities

• Strong analytical skills and the ability to break down complex problems using first-principles thinking.
• High attention to detail with a disciplined, organized approach to work.
• Strong sense of ownership and pride in delivering high-quality outcomes.
• Ability to give and receive constructive feedback with clarity and respect.

• Excellent communication, collaboration, and leadership skills.

• Ability to influence teams and stakeholders across different levels.

Please note: This position is for one of Playdawn's clients, and successful candidates will be hired directly by the client, not by Playdawn.
Our client is proud to be an equal opportunity employer. They are committed to fostering a diverse and inclusive workplace where all individuals are treated with respect and have equal access to opportunities, regardless of race, color, religion, gender, age, disability, or other protected characteristics. They believe that diversity fuels innovation and creativity, and they strive to create an environment where everyone can thrive and contribute to shared success.