Associate Manager – Performance Marketing

Job Title: Associate Manager – Performance Marketing

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About The Role

data-driven, results-oriented Associate Manager – Performance Marketing

lead generation campaigns

web-based lead capture (no app downloads required)

Key Responsibilities

• Plan, execute, and optimize paid media campaigns across Google, Meta, LinkedIn, and other platforms focused on lead generation via web-based lead forms.
• Develop and implement user funnel strategies to drive high-intent leads and optimize CAC (Cost per Acquisition).
• Conduct A/B testing on ad creatives, landing pages, and lead forms to improve conversion rates.
• Collaborate with creative, content, and tech teams to develop high-performing marketing assets.
• Track, analyze, and report campaign performance metrics, deriving actionable insights to improve efficiency.
• Identify and experiment with new channels, tools, and trends in digital performance marketing.
  

Ideal Candidate

• 3–7 years of hands-on experience in performance marketing, ideally in B2C tech or EdTech.
• Proven success in lead generation campaigns using Facebook/Instagram Lead Ads, Google Lead Forms, and other similar platforms.
• Strong grasp of user funnels, conversion tracking, and key performance metrics (CPL, CTR, CVR, CAC).
• Proficiency in Meta Ads Manager, Google Ads, and LinkedIn Ads Manager.
• Strong analytical skills — able to interpret campaign data using Google Analytics, Excel, or equivalent tools.
• Excellent communication, collaboration, and project management abilities.
  

Preferred Qualifications

• Experience in product-based or subscription-driven B2C companies.
• Hands-on exposure to CPL optimization and scaling lead generation campaigns.
• Familiarity with regional language marketing campaigns.
• Experience using AI tools for campaign optimization or creative generation.
• Exposure to Pinterest or TikTok Ads platforms (bonus).
  

Recruiter’s Review Criteria

Mandatory

• 3+ years of hands-on performance marketing experience.
• Proven experience planning & executing lead generation campaigns on Google, Meta, LinkedIn.
• Must have managed budgets exceeding ₹1 Cr per month.
• In-depth knowledge of user funnels, conversion tracking, and marketing metrics.
• Prior experience in B2C EdTech companies.
• Must be based in Mumbai.
  

Preferred

• Experience using AI tools for marketing tasks.
• Exposure to Pinterest or TikTok Ads.