Job
Description
Associate Manager II – Growth Marketing Location: Bangalore About the Team The Marketing and Growth team at Navi drives user acquisition and retention by building a strong brand presence and executing data-driven campaigns. They work cross-functionally with business, product, and analytics teams to expand the customer base and increase revenue. The team drives growth through targeted messaging, performance marketing, strategic partnerships, effective use of social media, impactful brand campaigns, and storytelling to build loyalty. What We Expect From You Customer Lifecycle Management across all the channels (PNs, Email, SMS, RCS, WhatsApp, In-app widgets) & touch points in the user's lifecycle to increase new user acquisition, engagement, cross sell new products & generate incremental revenue. First principle framework for user acquisition and LTV maximization while maintaining user engagement & control fatigue. Back all recommendations with data. Basic understanding of performance marketing channels (Google, Meta, Apple Ads), Affiliates etc Identify key content/propositions to reduce churn for various cohorts and minimize it by setting up churn prevention lifecycles as well as win-back campaigns. Run various A/B experiments to identify the best strategy & recommend overall portfolio optimisation. Work with data science, analytics, product, engineering & business teams to drive new features & framework implementation. Monitor and report campaign performance and key success metrics. Maintain and publish dashboards/reports at a channel, cohort, or campaign level. Coordinate with internal stakeholders for templates, creatives, and business approvals. Must Haves 4+ years experience across CLM, Mo-engage/Clevertap platforms, MMP, category management or marketing and growth roles with a very good grasp on analytics, customer understanding & content. Proven experience in marketing or with a track record of driving growth at scale; Strong analytical skills and the ability to make data-driven decisions and measure impact / ROI; critical thinker with problem solving skills. Ability to work collaboratively with multiple stakeholders Marketing, Business, Analytics, Product, Tech etc. Adaptability to navigate the evolving marketing landscape and explore new trends and technologies. Inside Navi We are shaping the future of financial services for a billion Indians through products that are simple, accessible, and affordable. From Personal & Home Loans to UPI, Insurance, Mutual Funds, and Gold — we’re building tech-first solutions that work at scale, with a strong customer-first approach. Founded by Sachin Bansal & Ankit Agarwal in 2018, we are one of India’s fastest-growing financial services organisations. But we’re just getting started! Our Culture The Navi DNA Ambition. Perseverance. Self-awareness. Ownership. Integrity. We’re looking for people who dream big when it comes to innovation. At Navi, you’ll be empowered with the right mechanisms to work in a dynamic team that builds and improves innovative solutions. If you’re driven to deliver real value to customers, no matter the challenge, this is the place for you. We chase excellence by uplifting each other—and that starts with every one of us. Why You'll Thrive at Navi At Navi, it’s about how you think, build, and grow. You’ll thrive here if: You’re impact-driven : You take ownership, build boldly, and care about making a real difference. You strive for excellence : Good isn’t good enough. You bring focus, precision, and a passion for quality. You embrace change : You adapt quickly, move fast, and always put the customer first. Show more Show less
