Associate Director- Brand Management (Influencer Marketing)

Associate Director – Brand Management

Key Responsibilities:

Client & Business Leadership

• Serve as the senior point of contact for key brand clients; build and maintain strong, long-term relationships.
• Lead brand planning, annual strategies, and quarterly review frameworks to deliver measurable business results.
• Own revenue growth and client retention for a portfolio of high-value accounts.
• Identify opportunities to upsell, cross-sell, and expand scopes within existing accounts.

Brand Strategy & Campaign Thinking

• Translate brand objectives into comprehensive digital-first and influencer-led strategies.
• Oversee the development of pitch decks, campaign ideas, creator collaborations, and execution plans in collaboration with internal strategy, planning, and execution teams.
• Review campaign ideas, creator shortlists, and content calendars to ensure alignment with brand goals and tone.

Team & Process Management

• Mentor and guide a team of Account Managers and Executives; ensure smooth operations and role clarity.
• Create best practices for account management, client servicing, and campaign tracking.
• Collaborate with internal departments – Planning, Pricing, Strategy, and Campaign Ops – to ensure seamless execution and client satisfaction.

Analytics & Insights

• Monitor campaign performance metrics and ensure delivery against KPIs (reach, engagement, conversions, ROI).
• Present performance reports, insights, and future strategies to clients with clarity and confidence.