Associate Director- Brand Management (Influencer Marketing)

Role Overview: As an experienced and dynamic Associate Director of Brand Management, you will lead key client relationships, drive strategic brand growth, and execute impactful influencer and digital campaigns. Your role will require a mix of strategic thinking, client leadership, and operational excellence to cultivate enduring brand partnerships and achieve tangible outcomes. Key Responsibilities: - Act as the primary point of contact for key brand clients, fostering and sustaining long-term relationships. - Develop and implement brand planning, annual strategies, and quarterly review frameworks to deliver measurable business results. - Drive revenue growth and client retention for a portfolio of high-value accounts by identifying opportunities for upselling, cross-selling, and expanding account scopes. - Translate brand objectives into comprehensive digital-first and influencer-led strategies. - Supervise the creation of pitch decks, campaign concepts, creator collaborations, and execution plans in collaboration with internal teams. - Review campaign ideas, creator shortlists, and content calendars to ensure alignment with brand objectives and voice. - Manage a team of Account Managers and Executives, providing mentorship and guidance to ensure operational efficiency and role clarity. - Establish best practices for account management, client servicing, and campaign tracking. - Collaborate with internal departments (Planning, Pricing, Strategy, Campaign Ops) to ensure seamless execution and client satisfaction. - Monitor campaign performance metrics and ensure delivery against KPIs (reach, engagement, conversions, ROI). - Present performance reports, insights, and future strategies to clients with clarity and confidence. Qualifications Required: - Proven experience in brand management, client relationship building, and digital/influencer campaign execution. - Strong leadership skills with the ability to mentor and guide a team effectively. - Excellent communication and presentation abilities, with the capacity to convey complex ideas clearly. - In-depth understanding of digital marketing trends, influencer landscape, and brand strategy. - Proficient in analyzing campaign performance metrics and deriving actionable insights. - Bachelor's or Master's degree in Marketing, Business Administration, or related field. - Certification in relevant areas such as Digital Marketing or Brand Strategy is a plus.,