Associate - Digital Marketing (D2C)

About the Role: We’re looking for an energetic and detail-oriented Digital Marketing Associate (D2C) to join our fintech marketing team. This role is ideal for a self-starter who loves writing, understands the power of messaging, and is excited to help build customer journeys in a fast-paced digital environment. You’ll be involved in end-to-end communication campaigns , including content creation, copywriting, SEO optimization, and ad messaging — all aimed at driving customer engagement and acquisition. Key Responsibilities: · Create clear, persuasive, and engaging campaign messaging for digital journeys across channels like WhatsApp, SMS, email, landing pages, and app push. · Write SEO-friendly content for blogs, product pages, and FAQs to improve organic discoverability. · Craft high-impact ad copies for paid campaigns on platforms like Google, Meta, and affiliates. · Support and coordinate communication campaigns across the funnel — from awareness to conversion. · Assist in copywriting for social media, notifications, and performance creatives. · Work with Excel to analyse campaign data, keyword trends, and content performance metrics. · Collaborate with design, growth, and product teams to ensure messaging is consistent and conversion oriented. · Stay updated with fintech trends, consumer behaviour, and digital marketing innovations. Requirements: · 0–1 year of experience in digital marketing, content writing, or campaign management. · Excellent written communication skills with strong attention to detail and tone. · Hands-on experience with Excel for basic data manipulation and reporting. · Comfortable working on multiple projects and deadlines in a dynamic environment. · Familiarity with SEO concepts and digital marketing tools is a plus. · Prior fintech experience is not mandatory , but a willingness to learn and adapt is key. What We Offer: · Exposure to high-impact digital campaigns in the fintech sector. · A collaborative, fast-paced work environment with real ownership from day one. · Opportunities to grow across verticals like performance marketing, product communication, and content strategy. Job Types: Full-time, Permanent Pay: ₹35,000.00 - ₹37,500.00 per month Benefits: Health insurance Leave encashment Paid sick time Provident Fund Schedule: Day shift Supplemental Pay: Quarterly bonus Ability to commute/relocate: Kalyani Nagar, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required) Work Location: In person