Job
Description
CRM Associate | Urban Company About UC Urban Company is Asia's largest home services platform, present across India, UAE, KSA and Singapore. We help customers book reliable home services – beauty treatments, massages, plumbing, carpentry, painting, cleaning etc. We are making a difference! Urban Company’s vision is to empower millions of service professionals across the world to deliver service experiences at home like never seen before. Prior to joining Urban Company, most of these professionals would typically earn INR 10-15k per month, working for a local shop, aggregator or as a freelancer. UC’s platform enables these professionals to become micro-entrepreneurs by helping them in 5 key areas – Meet the team Founding Team Abhiraj Singh Bhal : BCG, IIM Ahmedabad, IIT Kanpur Varun Khaitan : BCG, Qualcomm, IIT Kanpur Raghav Chandra : Twitter, University of California Berkeley Investors Tiger Global, SAIF Partners, Accel, Bessemer Venture Partners, Vy Capital, Steadview Capital and the family office of Mr. Ratan Naval Tata UC Marketing Team Rahul Teotia, VP, Marketing (Ex-BCG, IIM I Gold Medal) Sugandha Gupta, Director Marketing (Ex-Reckitt, Ex-Pepsico, MDI) Shubhi Dangi, Associate Director, Marketing (Ex-ITC, IIM-L) Tanya Singh, Associate Director, Marketing (Ex-Udaan, ISB) Tarun Menon, Director Marketing (Ex-Uber, Ex-WPP) UC Business & Tech Team Aayush Agarwal, VP Business (Ex-BCG, IIM-B, IIT-KGP) Shubham Mittal, Business Head (Ex-Paytm, IIT-R) Kanav Arora, Engg Head (Ex-Microsoft, Ex-Amazon, Berkeley) Vaibhav Choubey, VP, Product (Ex-BCG, IIM B, Ex-ITC, IIT D) Ila Aggarwal, VP - Engineering (Columbia MS) Rishabhdhwaj Singh, VP - Engineering (Ex-Flipkart, IIT KGP) Amit Das, SVP Design (Ex-housing.com, Ex-Cuddle-AI) Recent Marketing work Endeavoured to create a conversation around dignity of labour for their professionals: Choti soch , Chota Kaam Sarabhai Vs Sarabhai Campaign for NATIVE RO: I will explain , Rosesh Poem , Be honest Wall Panel with Mona Singh: Mona singh home makeover AC Integration with TVF: Very Paarivar Role: App CRM Executive (Contractual / Non-FTE) Location: Gurgaon, India (Work From Office) Team: Growth Marketing – CRM About the Role We’re looking for a hands-on CRM specialist to drive campaign execution across the Urban Company app using platforms like CleverTap or MoEngage . This is a contractual role suited for someone with prior experience in app-based CRM who can independently set up QA, and launch campaigns to engage, retain, and grow our user base. Key Responsibilities Campaign Execution : End-to-end ownership of push, in-app, and WhatsApp campaigns using CleverTap or MoEngage Segmentation : Build user segments based on behavioral, transactional, and lifecycle attributes Journeys & Automation : Set up and monitor multi-step journeys across new user activation, reactivation, retention, and cross-sell use cases QA & Reporting : Perform pre-launch checks and post-launch tracking to ensure campaign accuracy and effectiveness Coordination : Work closely with product, category, and analytics teams for campaign planning and execution Requirements Prior experience in executing campaigns on CleverTap or MoEngage is mandatory Strong understanding of app user journeys, segmentation, and lifecycle marketing Basic knowledge of campaign analytics, funnel tracking, and performance metrics Detail-oriented with strong execution rigor and operational ownership Comfortable working in a fast-paced, cross-functional environment What We Offer Opportunity to work on high-impact campaigns at scale Exposure to best-in-class CRM tools and marketing operations A fast-paced and execution-led work culture Paid contractual engagement with a potential for extension based on performance If you're analytical, driven, and excited about lifecycle marketing — we'd love to hear from you. Show more Show less
