Associate Creative Director - Copy

1. Brand Understanding & Alignment:

- Maintain a thorough understanding of the brand's voice, tone, and messaging guidelines, ensuring all copy aligns with brand identity and values

- Act as a brand steward, preserving brand integrity and consistency across all touchpoints and channels

2. Content Strategy:

- Develop creative strategies and concepts for advertising campaigns, ensuring alignment with brand objectives and target audience insights

- Translate abstract ideas and concepts into tangible creative executions across various mediums

3. Copywriting:

- Have a proactive approach to produce compelling and persuasive copy for a range of marketing materials, including digital content, social media campaigns, website copy, blog content, pitches, storyboards etc

- Supervise a team of copywriters, providing guidance, feedback, and support to foster their professional development and ensure high-quality output.

4. Collaboration:

5. Quality Assurance:

- Review and provide feedback on copy produced by team members, ensuring accuracy, clarity, and adherence to brand standards.

- Supervise aesthetic checks and edits during pre-production & production, attend shoots & music recordings

6. Presentations:

7. Market Research:

8. Client Communication:

- Participate in client meetings, presentations, and pitches, providing strategic insights and recommendations regarding copywriting and creative concepts.

- Strengthen Client relationships and interactions.

- Act as a POC for creative escalations.

9. Team Growth:

10. Team Management:

- Conduct weekly team meetings to track progress, provide feedback, and mentor teams for proactive problem-solving on client-side and internally

- Ensure the team attains the desired creative output through regular and effective feedback

11. Time Management:

12. Operations: