Associate Analyst

Role Overview:

We are seeking a dynamic and driven Associate Analyst to join our team, specializing in marketplace advertising across Amazon, Flipkart, Myntra, and other key platforms. This individual will play a crucial role in driving the performance of client accounts by providing strategic insights and data-driven recommendations, leading the media buying team, and collaborating with various teams to ensure client goals are met efficiently. Responsibilities:

● Marketplace Advertising Strategy: Lead and specialize in advertising across major marketplaces such as Amazon, Flipkart, Myntra, and other relevant platforms, driving performance and efficiency. ● Data-Driven Insights: Guide the marketplace team with actionable, data-backed opportunities for scaling advertising efforts and optimizing performance. Provide deep insights into marketplace sentiments and trends to enhance overall strategy.

● Client Relationship Management: Build and nurture strong relationships with Category Managers across marketplaces to generate key insights and develop strategic plans that drive client success.

● Platform Trends & Innovations: Stay ahead of industry trends and emerging platform capabilities. Integrate new functionalities and updates into existing client strategies for continuous improvement.

● Client Retention: Ensure high levels of client satisfaction, focusing on the retention and growth of both existing and newly onboarded clients.

● Team Leadership & Collaboration: Manage and mentor the marketplace media buying team, setting clear goals and ensuring performance targets are achieved. Collaborate closely with internal teams, particularly the Strategy team, to pitch innovative solutions to prospective clients.

● Budget & Goal Planning: Oversee monthly budget planning and set actionable goals in line with client roadmaps, ensuring alignment between client expectations and performance outcomes.

● Client Review Meetings: Lead weekly/bi-weekly client review meetings by guiding the team in preparing comprehensive review decks that highlight key performance opportunities, growth areas, and action plans.

● Operational Coordination: Coordinate daily with media buyers and operations teams to ensure smooth execution of campaigns and optimize performance.

● Primary KPIs: Focus on driving revenue and Return on Ad Spend (ROAS) as the primary key performance indicators, ensuring all efforts are aligned with these outcomes. Eligibility Criteria:

● Experience: Minimum of 2 years of hands-on experience managing advertising across major marketplaces like Amazon, Flipkart, Myntra, Ajio, Udaan, and quick-commerce platforms (e.g., Swiggy, Zepto, Blinkit).

● Skills: Strong oratory, presentation, and analytical skills. Ability to communicate complex ideas effectively to both internal teams and clients.

● Marketplace Performance Understanding: In-depth knowledge of factors that influence marketplace performance, including: ○ Organic share drivers ○ Conversion rate optimization techniques ○ Seasonal and sales planning strategies ○ Category benchmarking & market research to inform decisions and strategies

About Neon Digital: At Neon Digital, we are committed to delivering cutting-edge digital marketing solutions that drive meaningful results for our clients. We focus on delivering performance-driven strategies in the fast-evolving world of marketplace advertising. Join us to be part of a dynamic, forward-thinking team! Visit Neon Digital