Assistance in Planning & Budgeting
Co-ordinate with Accounts for finalization of element wise NCR
Provide inputs for P&B w.r.t. forecasting of projected sales (Region / District / Brand / Product mix wise)
Prepare the presentations for P&B meeting on all the P & B parameters
Work out the demand and supply gap for the Zone
Competition analysis
Collate Depot wise Sales volume & Prices and analyze the market trends along with competition on a weekly / monthly / quarterly basis
Analyze the data (Sales, Market share, Market mix, Price positioning etc.) of competitors vis- -vis Ultratech & look for co-relation / variances and analyse the reasons for variance
Highlight key / innovative competition practices
Share competition intelligence / analysis report with ZH-S&M at periodic intervals
Dealers target and performance
Collate data from each Region regarding off-take of each dealer in the previous quarter / year, analyze performance of dealer & recommend the targets on growth basis
Collect data in respect of dealers target Vs. actual lifting & calculate target incentive as per prescribed norms
Analyze the reasons for variances in terms of Actual off-take vs. Target and submit the report to RH-S&M and ZH-S&M
Prepare and present channel as well as customer profitability reports
Performance analysis / Sales analytics
Collate the performance data (Sales volume, Revenue, Product mix, NCR etc.) of Regions / Depots / Dealers / Retailers, analyse performance parameters and highlight variances against Sales plan
Compare the Sales figures of Target Vs Actual Vs P&B, and do the Product / Segment / Region wise detailed analysis
Monitor inventory for distribution mix
Analyze the Trade dispersion in core market
Analyze trade spend and report variance
Compare NCR figures, Target Vs. Actuals

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