Assistant Manager – Performance Marketing

Industry: FMCG

Experience: 3–5 years

Location: Ahemdebad

About The Role

Key Responsibilities

• Strategic Campaign Management
• Develop, strategize, and manage campaigns across multiple platforms.
• Lead planning and execution to meet business objectives and revenue targets.
• Oversee portfolio management across categories and platforms.
• Advanced Data Analysis & Strategic Insights
• Conduct in-depth analysis of performance, customer behavior, and trends.
• Provide data-backed strategic recommendations to senior management.
• Develop predictive models and forecasts for campaign performance.
• Budget Planning & Management
• Plan and manage budgets across multiple channels.
• Optimize allocation for maximum ROI and impact.
• Present budget performance and recommendations to leadership.
• Team Leadership & Collaboration
• Mentor and guide junior team members.
• Lead cross-functional projects with brand, sales, creative, and operations teams.
• Ensure alignment on strategies across business units.
• Market Research & Strategy Development
• Conduct research and competitive analysis.
• Identify new opportunities on Quick Commerce and emerging platforms.
• Develop go-to-market strategies for launches and expansions.
• Advanced Testing & Innovation
• Design and implement sophisticated testing frameworks.
• Stay ahead of industry trends and adopt innovative approaches.
• Continuously improve marketing processes and strategies.
• Stakeholder Management
• Present performance reports and recommendations to senior leadership.
• Manage relationships with external platform partners and vendors.
• Represent marketing in strategic business discussions.
  

Requirements

• Mandatory: 3–5 years of proven experience managing ads on Quick
• Commerce/E-commerce platforms.
• Expert-level proficiency in Excel, Google Analytics, and marketing analytics tools.
• Strong leadership and team management skills.
• Exceptional analytical skills with strategic thinking.
• Experience in budget management and ROI optimization.
• Excellent presentation and communication skills.
• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• Experience with emerging platforms like Blinkit and Zepto is a plus.