Assistant Manager – Performance Marketing

About the Company

D2C

Job Location: Noida 142

Key Responsibilities:

1. Paid Media Strategy & Execution

• Plan and manage paid campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other digital channels (e.g., Snapchat, Amazon Ads, Influencer performance campaigns).
• Execute full-funnel performance campaigns — from awareness to conversion — ensuring alignment with brand objectives.
• Optimize media mix and budget allocation across platforms based on ROI and CPA goals.

2. Analytics & Reporting

• Track, analyze, and report campaign performance metrics (CTR, CPC, CAC, ROAS, etc.).
• Conduct A/B testing on creatives, ad copies, landing pages, and audience segments.
• Work closely with the analytics team to identify insights and refine strategies.

3. E-commerce & Conversion Optimization

• Collaborate with the website and product teams to improve conversion rates on D2C (Direct-to-Consumer) platforms.
• Monitor and enhance user journey, cart abandonment rates, and repeat purchase behavior.
• Support performance-driven campaigns for marketplaces (Nykaa, Amazon, etc.).

4. Creative & Content Collaboration

• Brief the design and content teams to produce high-performing ad creatives tailored to skincare audiences.
• Stay updated on beauty and skincare trends to ensure relevance and innovation in campaigns.

5. Budget Management & Forecasting

• Manage and track monthly performance marketing budgets.
• Forecast expected results and ensure campaigns deliver within the defined CPA and ROAS benchmarks.

6. Cross-functional Coordination

• Collaborate with brand marketing, CRM, and influencer teams for integrated campaign execution.
• Partner with external media agencies or platform representatives when needed.
  

Qualifications & Experience:

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• 3–5 years of experience in digital/performance marketing, preferably in

  D2C beauty/skincare, FMCG, or e-commerce

  .
• Proven experience managing significant ad spends and delivering positive ROAS.
• Proficiency in Google Ads, Meta Business Manager, Google Analytics, and marketing automation tools.
• Strong analytical skills with an ability to interpret data and generate actionable insights.
• Knowledge of SEO, email marketing, and influencer performance campaigns is a plus.