Assistant Manager - Marketing

About The Postcard Hotel

The Postcard Hotel is a collection of intimate luxury hotels set in unique destinations across the world. We are redefining luxury by offering immersive, meaningful experiences rooted in local culture, sustainability, and personalized service. Each Postcard property is distinct, yet all share a common commitment to serenity, elegance, and authenticity.

Role Overview

Assistant

Key Responsibilities:

Strategy & Planning

• Develop and execute integrated marketing strategies aligned with brand goals.
• Identify market trends, competitor insights, and guest behavior to refine marketing efforts.

Brand Management

• Ensure consistent brand messaging and tone across all touchpoints.
• Collaborate with property teams to maintain brand standards and storytelling.

Digital Marketing

• Takes care of SEO, SEM, social media, email campaigns, and website content updates.
• Optimize performance through analytics, A/B testing, and ROI tracking.

Public Relations & Partnerships

• Work with PR teams to secure high-impact media coverage and influencer collaborations.
• Identify and nurture brand partnerships and collaborations to enhance visibility.

Content Creation

• Guide and curate high-quality visual and written content that reflects the brand’s luxury identity.
• Support creation of blogs, newsletters, brochures, and video scripts.

Events & Launches

• Plan and execute marketing activations, property launches, and exclusive brand events.
• Collaborate with hotel teams to promote seasonal offers and experiences.

Reporting & Analysis

• Monitor key metrics (traffic, bookings, engagement) and prepare regular performance reports.
• Recommend data-driven improvements to campaigns and communication.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, or related field.
• 3–5 years of marketing experience, preferably in luxury hospitality, travel, or lifestyle sectors.
• Deep understanding of high-net-worth consumer behavior and luxury brand positioning.
• Strong storytelling, creative, and strategic thinking abilities.
• Proficient in digital marketing tools (Google Ads, Meta Ads, Analytics, CRM tools, etc.).
• Excellent communication and interpersonal skills.
• Ability to thrive in a fast-paced, entrepreneurial environment.

Why Join Us?

• Be part of a purpose-driven brand redefining luxury hospitality.
• Be a part of the only hospitality company offering ESOP benefit.
• Work with a passionate team committed to quality, culture, and creativity.
• Ample opportunities for growth in a growing international brand.