Assistant Manager, Marketing & Communications

Job Title: Assistant Manager, Marketing & Communications

Company: MaxVolt Energy Industries Pvt. Ltd.

Location: Ghaziabad Uttar Pradesh

About MaxVolt Energy Industries Ltd.:

MaxVolt Energy Industries is a leading battery manufacturer headquartered in Ghaziabad, Uttar Pradesh,

specializing in innovative lithium battery solutions for vehicles like e-cycles, e-scooters, and e-rickshaws.

Our commitment to sustainable energy and reliable technology drives us to create advanced, eco-friendly

products that shape the future of transportation.

Position Overview:

We seek an experienced and proactive Assistant Manager of Marketing & Communications to join our

team. This role will oversee marketing team activities, manage digital and brand communication

strategies, drive impactful market research initiatives, and implement both Above The Line (ATL) and

Below The Line (BTL) marketing activities, including ground-level marketing efforts.

Key Responsibilities:

Team Leadership & Development

Oversee and manage the marketing team to ensure productivity and foster a collaborative,

innovative environment.

Provide training, mentorship, and guidance to team members, enhancing their skills and

effectiveness.

Conduct team meetings regularly to assess progress, establish goals, and address

challenges.

Communications & Digital Marketing

Design and execute SEO/SEM strategies to increase brand visibility and website traffic.

Conduct keyword research and manage digital content to optimize search engine

performance.

Lead digital marketing initiatives, including email and WhatsApp campaigns, to connect

with the target audience.

Manage display advertising campaigns to boost brand recognition across all channels.

Brand Strategy & Development

Develop and implement brand communication strategies, ensuring cohesive brand

messaging across online and offline channels.

Oversee brand positioning to strengthen and maintain the company’s reputation.

Build brand awareness through both organic and paid channels, focusing on consistent

messaging and high-impact visuals.

ATL & BTL Marketing Activities

Plan and execute Above The Line (ATL) marketing campaigns, such as television, radio,

and print advertisements, to reach a broad audience.

Develop and implement Below The Line (BTL) marketing strategies, including direct

mail, sponsorships, trade shows, and exhibitions, to engage specific target groups.

Organize ground-level marketing initiatives, such as local events, in-store promotions,

and community engagement activities, to directly interact with potential customers and

enhance brand presence at the grassroots level.

Lead Generation & Marketing Tools

Manage lead generation through B2B platforms (e.g., IndiaMART) and digital tools like

LinkedIn Sales Navigator.

Oversee in-house systems such as DSS (Desired Sales System), CDS (Competitive

Discount System), and DRS (Dealer Replenishment System) to streamline marketing

efforts.

Market Research & Analysis

Conduct competitor analysis and identify emerging market trends to shape marketing

decisions.

Prepare and present Management Information System (MIS) reports for senior

management, offering insights on industry benchmarks and competitive analysis.

Qualifications:

MBA in Marketing Management or a related field.

4-5 years of experience in marketing, team management, and digital marketing strategy.

Proficiency in digital marketing platforms such as Google Analytics, Facebook Ads Manager, and

Meta Business Suite.

Strong communication and interpersonal skills, with a strategic, analytical mindset.

Tools & Technology Proficiency:

Advanced skills in Excel for data management and reporting.

Experience with Google AdWords, Google Analytics, Facebook Ads Manager, and Meta

Business Suite.

If you’re a marketing professional with a passion for innovation and sustainable technology, we

encourage you to join the MaxVolt team! Apply now to contribute to the future of green transportation

solutions.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹60,000.00 per month

Schedule:

• Day shift

Work Location: In person