Assistant Manager - Direct Sales

IndiGo is looking for a dynamic and analytical professional to join our Direct Channel Growth team. The individual will be responsible for driving customer acquisition, engagement, and conversion on IndiGo’s Website and Mobile App. This role is critical to IndiGo’s ambition of growing direct-to-consumer (D2C) sales, strategic sales planning, partnership development, contract negotiation, and performance management. Key Responsibilities: • Lead initiatives to increase flight and ancillary bookings through IndiGo’s website and mobile app. • Design, execute, and optimize campaigns and growth experiments to improve conversion rates and user retention. • Collaborate with product, technology, and analytics teams to enhance the customer journey and streamline the digital booking funnel. • Track, analyze, and report performance metrics including channel growth, bounce rate, conversion rate, and booking value. • Market Insights: Monitor competition and benchmark industry best practices in direct sales and digital channel performance. • Generate actionable insights from data using Microsoft Excel and internal BI tools to drive decision-making. • Contract Negotiation & Management: Lead contract negotiations, ensuring mutually beneficial terms and successful execution of agreements. Manage ongoing contract renewals and amendments. • Cross-functional Collaboration: Work closely with internal teams including marketing, product, operations, and customer success to ensure smooth implementation of sales agreements and to optimize partner performance. • Drive strategic partnerships and cross-channel opportunities to grow direct channel sales. Requirements & Skills: • Bachelor's degree in Marketing, Business, Digital, or related field. • 2–4 years of experience in Airline e-commerce, digital growth, online marketing, or product analytics. • Proficiency in Microsoft Excel (pivot tables, Vlookup, basic dashboards). • Excellent analytical, communication, and stakeholder management skills. • Passionate about digital user experience, mobile-first strategies, and Airline/OTA industries. • Exceptional negotiation, presentation, and communication skills with the ability to influence key stakeholders At IndiGo, we believe in the innate strength of an energetic, diverse, and inclusive workforce, where the viewpoints and life experiences of our employees help us foster strong connections with all our customers. Our diversity equity and inclusion efforts are designed to attract, nurture, and advance the lives of our employees and customers irrespective of their – but not limited to - gender, race, color, religion, caste, creed, ethnicity, origin, language, social and economic status, sexual orientation, differently-abled status, marital status, nationality, age, family status, and maternity status.