MANAGER- MARKETING AND SALES

Job Title: Manager - Sales & Marketing

Location: Guwahati / North East Region (NER)
Salary: Up to 8 LPA (CTC)
Qualification: Graduation / MBA (Marketing preferred)Experience: 5-7 years in Building Materials Industry (AAC Blocks, TMT, Cement, Pipes, Paints, etc.)

Job Purpose:

To lead the sales & marketing operations for AAC blocks and related building materials in the North-East Region, drive revenue growth, develop distribution channels, strengthen market presence, and achieve monthly/annual sales targets.

Key Responsibilities:

1. Sales & Business Development

Develop and execute regional sales strategies to achieve monthly, quarterly & annual targets.

Identify and onboard new dealers, distributors, institutional buyers & project customers.

Generate leads from contractors, builders, architects, government projects, and infra consultants.

Conduct regular market visits for customer engagement and competitor tracking.

Ensure product availability, pricing consistency, and market penetration in assigned territories.

2. Channel Management

Manage and support dealer/distributor network across NER.

Conduct channel partner meetings, sales schemes, and promotions.

Monitor stock levels, secondary sales, and distributor performance.

3. Marketing & Brand Promotion

Implement marketing campaigns, product demos, technical presentations, and site visits.

Build brand visibility through events, trade fairs, influencer meets (architects, engineers).

Coordinate with the marketing team for promotional materials, digital campaigns, and ATL/BTL activities.

4. Key Account & Project Sales

Develop strong relationships with large contractors, real estate developers, and infrastructure companies.

Manage end-to-end project sales cycle enquiry, quotation, negotiation, order finalization, and payment follow-ups.

Track government tenders and institutional requirements for AAC blocks / building materials.

5. Market Intelligence

Monitor competitor activities, pricing trends, new product launches, and market demand.

Maintain and report monthly MIS, sales forecasts, market share & performance analysis.

6. Team Coordination & Reporting

Coordinate with production, logistics, and finance teams for timely deliveries and customer satisfaction.

Submit daily/weekly/monthly reports to management.

Skills & Competencies Required

Strong knowledge of building material sales (AAC blocks preferred).

Excellent communication, negotiation & relationship-building skills.

Proven ability to build dealer networks and drive project sales.

Target-oriented, self-driven, and willing to travel extensively across NER.

Good analytical skills with proficiency in MS Office & CRM tools.

Key Performance Indicators (KPIs)

Achievement of sales targets and revenue growth.

Expansion of dealer/distributor network.

Project order conversions and repeat business.

Market share improvement and brand visibility.

Timely collections and outstanding control.