Assistant Manager - Digital Marketing

Job Summary: Empire Grand Pvt. Ltd. is seeking a skilled and performance-driven Digital Advertising Specialist to lead the execution and optimization of paid campaigns across Google Ads and Meta Ads (Facebook & Instagram). The primary focus of this role is to drive high-quality lead generation in the real estate sector through data-led strategies and continuous performance analysis. The ideal candidate will have hands-on experience in managing ad budgets, analysing campaign effectiveness, and consistently improving ROI through targeted digital initiatives

Experience: Minimum 2 years (preferably within the real estate industry or a creative/marketing agency environment.)

Key Responsibilities:

• Strategize, execute, and optimize lead generation campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).
• Target high-intent users and relevant audience segments to drive quality lead acquisition.
• Conduct deep keyword research, audience segmentation, and competitive analysis.
• Develop high-converting ad copies and work with designers on impactful visuals and videos.
• Monitor and improve performance metrics including CPL (Cost per Lead), conversion rates, and ROAS.
• Run A/B tests on ad creatives, landing pages, and targeting strategies to improve lead outcomes.
• Implement retargeting and lookalike strategies to expand reach and improve lead quality.
• Track and analyse user behaviour and campaign results using GA4, GTM, and Facebook Pixel.
• Create weekly/monthly reports with actionable insights focused on lead performance and optimization.
• Ensure campaigns stay within budget while delivering the best cost-to-lead efficiency.
• Stay updated with platform changes, advertising trends, and policy updates

Required Skills:

• Proven ability to generate quality leads through paid media on Google and Meta platforms.
• Deep understanding of ad metrics such as CPL, CTR, CPA, ROAS, and conversion tracking.
• Strong analytical skills to evaluate lead sources and optimize for performance.
• Hands-on experience with tools like Google Ads Editor, Meta Business Suite, GA4, GTM, and Facebook Pixel.
• Proficient in Excel/Google Sheets for tracking budgets and performance reports.
• Detail-oriented with strong time management and execution capability.

Qualifications:

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• 2–3 years of relevant experience in digital advertising for lead generation, preferably in real estate.
• Google Ads and Meta Blueprint certifications are a plus

Application Instructions:

Interested candidates are invited to submit their updated resume along with a cover letter highlighting their relevant experience and skills to hr@empiregrand.in . Please mention the job title in the subject line of your email. Only shortlisted candidates will be contacted for further steps in the recruitment process.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

• Cell phone reimbursement
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Work Location: In person

Application Deadline: 10/07/2025