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Assistant Manager CSD Sales

Assistant Manager CSD Sales

Diageo

6 - 8 years

8 - 12 Lacs

kolkata

Posted:4 weeks ago| Platform:

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Skills Required

market development sales marketing sales management commercial acumen sales growth business development corporate sales field sales performance review market intelligence strategic thinking trade b2b sales portfolio payment collection pricing

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the role:

To manage commercial operations of Diageo brands across CSD Depots catering to the Defence and Para Military Forces in the Kolkata and Odisha sales area. This role is pivotal in driving sustainable sales growth, ensuring operational excellence, and identifying new opportunities to unlock the full potential of the CSD and PMF channel in this strategically important region.

Role Responsibilities:

Sales Delivery

Deliver monthly, quarterly, and annual primary & secondary sales targets.

Drive growth across the full Diageo brand portfolio in the CSD and PMF channels.

Operational Coordination

Coordinate with Supply Chain, Marketing, and CSD Depots to ensure uninterrupted product availability.

Minimize stock-outs and mitigate any business loss risks.

Regulatory & Compliance

Manage excise-related processes including Label Registrations, Permits, EVCs, and C-Forms in a timely and compliant manner.

Market Development

Conduct structured market assessments and competitor benchmarking to identify white spaces and future growth opportunities.

Trade & Consumer Activation

Execute brand-led promotional activities across outlets and ensure proper deployment of trade schemes.

Monitor effectiveness and visibility of promotional programs.

Collections Management

Ensure timely payment collections from CSD and Para Military channels.

Monitor receivables and address reconciliation issues.

Market Intelligence & Reporting

Track competitive activity, pricing, and market dynamics.

Share weekly/monthly performance reports with actionable insights.

Team Leadership

Manage and mentor a third-party field sales team.

Drive accountability through daily reporting and performance reviews.

Experience / skills required:

Education: MBA in Sales & Marketing

Experience: 6-8 years of progressive experience in Sales, preferably in the Alco Bev or FMCG industry

Key Skills:

Strong commercial acumen and data-driven decision-making

Effective stakeholder communication and negotiation abilities

Strategic thinking with executional agility

Proficiency in navigating regulatory frameworks in complex markets

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Assistant Manager CSD Sales