Role: Assistant Manager - Copy
Location
: Mumbai
Experience
: 5+ years
Department
: Creative
About The Role
We are looking for a strategically sharp, culturally tuned-in, and creatively fearless individual to lead the development and execution of digital-first marketing campaigns and branded content pitches. As Creative Lead, you will be hands-on in conceptualising, developing, and delivering campaign ideas that break through the noise and drive brand love.You’ll work cross-functionally with strategy, campaign management, and production teams—owning the creative process end-to-end, from brief dissection to pitch delivery and execution oversight. If you’re obsessed with insights, storytelling, and creating culture—not just reflecting it—this role is for you.
Key Responsibilities
- Translate brand briefs and strategy into inspiring, insight-driven creative ideas and campaigns
- Build branded content narratives grounded in a deep understanding of consumer behavior, attitudes, and cultural context
- Lead campaign ideation across formats—digital ad films, short videos, long-form content, social series, etc.
- Own and drive the creative process during pitches and live campaigns, acting as the creative point-person
- Develop disruptive, thumb-stopping concepts that are both culturally relevant and strategically aligned
- Present, sell, and defend your ideas with clarity—while remaining open to constructive feedback
- Collaborate closely with strategy and campaign teams to align on insights, messaging, and brand voice
- Guide junior creatives; help build team capability through active mentorship
- Stay on top of platform trends, pop culture moments, and audience shifts to pitch timely and relevant ideas
- Work with external collaborators including directors, producers, and vendors for execution
- Proactively suggest creative solutions for topical content, cultural moments, and new platform features
- Support business development by leading creative discussions in creds meetings, pitches, and client engagements
- Ensure all creative output is engaging, fact-based, and built to meet both campaign KPIs and brand objectives
Qualifications & Experience
- Minimum 5 years of experience conceptualising and executing digital-first branded content campaigns
- Prior experience in an agency, publisher, brand or media house is essential
- Strong understanding of integrated marketing and content ecosystems—digital, social, paid, mobile, OTT
- Proven ability to develop compelling ideas across formats including short video, ad films, and long-form storytelling
- Ability to think, write, and ideate fluently in Hindi is a must
- Experience with smartphone or consumer tech categories is a strong plus
- Deep familiarity with platform-specific social best practices
- Demonstrated ability to work within lean setups—resourceful, nimble, and efficient with time and budgets
- Confident presenting to clients, with a track record of owning and winning pitches
- Culturally plugged-in: you should be the kind of person who scrolls trends, reads memes, and watches shows before they hit the mainstream
- Comfortable working in a collaborative environment, across departments and with external stakeholders
- Experience leading end-to-end 360° campaigns from insight to execution, including social content, trailers, AVs, and performance feedback loops
- Strong grasp of performance metrics and ability to shape creative strategy based on content learnings
Who You Are
- Bold, inventive, and fast-thinking
- Obsessively curious about pop culture, people, and ideas
- Passionate about making work that’s not just award-winning—but share-worthy
- Self-directed and solution-oriented with a can-do attitude
- Hungry to build things people talk about—not just deliverables
Skills: strategy,cultural awareness,consumer behavior analysis,digital marketing,long-form,copywriting,branded content,creative writing,pop culture,mentorship,presentation skills,campaigns,storytelling,campaign ideation,performance metrics,collaboration
