Job
Description
Key Responsibilities : Strategic Marketing & Business Development: Develop and execute comprehensive marketing strategies tailored to the power transmission and conductor industry, aligned with the company's vision and business goals. Continuously analyse market trends, competitor activities, and customer needs to optimize enquiry conversion and win rates. Drive lead generation for aluminium conductors, cables, and other core products, with a focus on project-based sales and EPC clients. Identify and pursue new business opportunities, including HTLS, AL59 conductors, renewable energy sectors, and international exports. Team Leadership & Performance Management: Oversee and guide the performance of the entire marketing team, including front-end (sales and client engagement) and back-end (documentation, coordination) functions. Identify individual team member potential and implement strategies to improve productivity and team synergy. Conduct regular product and sales training, share strategic client insights, and facilitate participation in key business meetings and negotiations. Customer Engagement & Relationship Management: Maintain strong, long-term relationships with key customers through personalized engagement and professional communication. Collaborate with clients and internal teams to ensure timely submission of offers, GTP approvals, and advance payments. Address and resolve cross-functional issues involving operations, sales, accounts, finance, and human resources to ensure smooth order execution. Marketing Operations & Documentation: Manage end-to-end marketing operations, including Master MIS upkeep, enquiry tracking, note sheet preparation, and compliance with internal SOPs. Prepare and maintain marketing collateral such as company profiles, brochures, catalogues, and technical leaflets to support business development. Handle vendor registration, RTI submissions, and ensure timely processing of customer/vendor approvals. Cross-Department Coordination & Execution Support: Support the Sales and Operations teams during order fulfilment, including material inspection and dispatch coordination. Assist Finance and Accounts in aligning payment instructions and ensuring smooth financial execution of sales. Skills and Experience Required: Bachelors degree (B.Tech in Electrical will be preferred) in any field with Masters in Marketing/equivalent. 1015 years of relevant experience in B2B marketing, preferably in conductor/cable manufacturing, EPC, or electrical transmission equipment sectors. Proven track record in business development, customer handling, and large-scale project sales. Sound knowledge of market trends in power transmission, renewable energy, and export regulations. Proficiency in Microsoft Office, ERP systems, and tender portals. Strong communication, negotiation, and interpersonal skills. Attention to detail and the ability to work under pressure to meet tight deadlines. Key Competencies: Market Strategy & Forecasting Lead Generation & Sales Pipeline Management Cross-functional Coordination Customer Relationship Management Team Leadership & Training Strong Verbal and Written Communication Proficiency in Excel, MIS tools, and CRM systems
